Factors Determining Promotional and Image-Building Activities of Vocational Schools
This study investigates the factors influencing the promotion and image-building activities of vocational schools in Poland, with a focus on the Podlaskie Voivodeship (one of Poland’s fifteen regions). Using structural analysis and the MICMAC methodology, the research identifies key variables shapin...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2024-0024 |
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| author | Widelska Urszula |
| author_facet | Widelska Urszula |
| author_sort | Widelska Urszula |
| collection | DOAJ |
| description | This study investigates the factors influencing the promotion and image-building activities of vocational schools in Poland, with a focus on the Podlaskie Voivodeship (one of Poland’s fifteen regions). Using structural analysis and the MICMAC methodology, the research identifies key variables shaping vocational education promotion, including external factors like competition in the education market, generational attitudes of students, and regional economic development, as well as internal factors such as schools’ initiative-taking capacity, awareness of promotional needs, and relationships with employers. Expert stakeholder evaluations are analyzed using a structured methodology, ensuring that identified factors and relationships reflect insights from professionals and stakeholders in the vocational education sector. Significant interdependencies were found among factors, emphasizing the pivotal role of relationships with employers and the adaptive use of social media as a goal-oriented tool for communication. Findings underscore that effective promotion of vocational education requires a strategic approach integrating internal strengths with external collaborations to address stakeholder needs, improve societal perception, and enhance competitiveness. Key recommendations include fostering relational capital, involving employers in defining school missions, and aligning promotional strategies with dynamic labor market demands and technological advancements. |
| format | Article |
| id | doaj-art-df74bbbf17c84f78ad1d5149e3f31447 |
| institution | DOAJ |
| issn | 2353-8414 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj-art-df74bbbf17c84f78ad1d5149e3f314472025-08-20T02:51:57ZengSciendoMarketing of Scientific and Research Organizations2353-84142024-12-0154411013210.2478/minib-2024-0024Factors Determining Promotional and Image-Building Activities of Vocational SchoolsWidelska Urszula0University of Lomza, 14 Akademicka Street, 18-400Lomza, PolandThis study investigates the factors influencing the promotion and image-building activities of vocational schools in Poland, with a focus on the Podlaskie Voivodeship (one of Poland’s fifteen regions). Using structural analysis and the MICMAC methodology, the research identifies key variables shaping vocational education promotion, including external factors like competition in the education market, generational attitudes of students, and regional economic development, as well as internal factors such as schools’ initiative-taking capacity, awareness of promotional needs, and relationships with employers. Expert stakeholder evaluations are analyzed using a structured methodology, ensuring that identified factors and relationships reflect insights from professionals and stakeholders in the vocational education sector. Significant interdependencies were found among factors, emphasizing the pivotal role of relationships with employers and the adaptive use of social media as a goal-oriented tool for communication. Findings underscore that effective promotion of vocational education requires a strategic approach integrating internal strengths with external collaborations to address stakeholder needs, improve societal perception, and enhance competitiveness. Key recommendations include fostering relational capital, involving employers in defining school missions, and aligning promotional strategies with dynamic labor market demands and technological advancements.https://doi.org/10.2478/minib-2024-0024educational marketingpromotion in educationvocational educationstructural analysismarketing edukacyjnypromocja w edukacjiedukacja zawodowaanaliza strukturalnai25m31i29 |
| spellingShingle | Widelska Urszula Factors Determining Promotional and Image-Building Activities of Vocational Schools Marketing of Scientific and Research Organizations educational marketing promotion in education vocational education structural analysis marketing edukacyjny promocja w edukacji edukacja zawodowa analiza strukturalna i25 m31 i29 |
| title | Factors Determining Promotional and Image-Building Activities of Vocational Schools |
| title_full | Factors Determining Promotional and Image-Building Activities of Vocational Schools |
| title_fullStr | Factors Determining Promotional and Image-Building Activities of Vocational Schools |
| title_full_unstemmed | Factors Determining Promotional and Image-Building Activities of Vocational Schools |
| title_short | Factors Determining Promotional and Image-Building Activities of Vocational Schools |
| title_sort | factors determining promotional and image building activities of vocational schools |
| topic | educational marketing promotion in education vocational education structural analysis marketing edukacyjny promocja w edukacji edukacja zawodowa analiza strukturalna i25 m31 i29 |
| url | https://doi.org/10.2478/minib-2024-0024 |
| work_keys_str_mv | AT widelskaurszula factorsdeterminingpromotionalandimagebuildingactivitiesofvocationalschools |