Quick, stop scrolling: The impact of short-form TikTok video characteristics on video engagement and teenagers’ focused attention.
On social platforms, short-form content has grown to be one of the most dominant forms of media. This study investigated how the different content characteristics (video length, pacing, text overlay, format, music) of short-form videos influenced both video engagement and the focused attention of te...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Royal St. George's College
2025-07-01
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| Series: | The Young Researcher |
| Subjects: | |
| Online Access: | http://www.theyoungresearcher.com/papers/sheynin.pdf |
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