Understanding content dissemination on sensemaking: WHO’s social listening strategy on X during the initial phase of COVID-19

Understanding content dissemination on sensemaking: WHO’s social listening strategy on X during the initial phase of COVID-19

Guided by the Crisis and Emergency Risk Communication model (CERC, Reynolds and Seeger 2005. Crisis and emergency risk communication as an integrative model. Journal of Health Communication 10(1). 43–55.), the present study aimed to study how X (formerly Twitter) users sensemaking and efficacy based...

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Bibliographic Details
Main Authors: Kumble Sushma, Diddi Pratiti, Bien-Aimé Steve
Format: Article
Language:English
Published: De Gruyter 2024-10-01
Series:Online Media and Global Communication
Subjects:
cerc model
machine learning
social listening
big data
covid-19
social media
Online Access:https://doi.org/10.1515/omgc-2024-0019
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Internet

https://doi.org/10.1515/omgc-2024-0019

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