COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE
Abstract Management is one of the fields of study which can be implemented based on the so-called practical teaching profile. Marketing subjects occupy an important place in teaching these issues. The purpose of the article is to present selected problems related to marketing teaching in practical m...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Akademia Bialska im. Jana Pawła II
2020-10-01
|
| Series: | Rozprawy Społeczne |
| Subjects: | |
| Online Access: | https://rozprawyspoleczne.edu.pl/UWAGI-NA-TEMAT-NAUCZANIA-MARKETINGU-NA-KIERUNKU-ZARZADZANIE-O-PROFILU-PRAKTYCZNYM,124413,0,2.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849698738508922880 |
|---|---|
| author | Jacek Kamiński |
| author_facet | Jacek Kamiński |
| author_sort | Jacek Kamiński |
| collection | DOAJ |
| description | Abstract
Management is one of the fields of study which can be implemented based on the so-called practical teaching profile. Marketing subjects occupy an important place in teaching these issues.
The purpose of the article is to present selected problems related to marketing teaching in practical management studies.
Material and methods
The article presents the essence of marketing as an area of knowledge. It describes how the subject Marketing is implemented in trade and services and explains why it is a practical subject.
Results
Barriers related to this type of teaching are discussed. In connection with the sometimes erroneous view that teaching practical marketing should be completely devoid of theory, explaining what marketing theory is and what role it plays in practical marketing teaching
Conclusions
The summary of the article presents the conclusions resulting from the analysis. |
| format | Article |
| id | doaj-art-df0db8daf024452ea6043f11f8ffffad |
| institution | DOAJ |
| issn | 2657-9332 |
| language | English |
| publishDate | 2020-10-01 |
| publisher | Akademia Bialska im. Jana Pawła II |
| record_format | Article |
| series | Rozprawy Społeczne |
| spelling | doaj-art-df0db8daf024452ea6043f11f8ffffad2025-08-20T03:18:49ZengAkademia Bialska im. Jana Pawła IIRozprawy Społeczne2657-93322020-10-011428610610.29316/rs/124413124413COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILEJacek Kamiński0Zarządzania, PSW w Białej Podlaskiej, PolskaAbstract Management is one of the fields of study which can be implemented based on the so-called practical teaching profile. Marketing subjects occupy an important place in teaching these issues. The purpose of the article is to present selected problems related to marketing teaching in practical management studies. Material and methods The article presents the essence of marketing as an area of knowledge. It describes how the subject Marketing is implemented in trade and services and explains why it is a practical subject. Results Barriers related to this type of teaching are discussed. In connection with the sometimes erroneous view that teaching practical marketing should be completely devoid of theory, explaining what marketing theory is and what role it plays in practical marketing teaching Conclusions The summary of the article presents the conclusions resulting from the analysis.https://rozprawyspoleczne.edu.pl/UWAGI-NA-TEMAT-NAUCZANIA-MARKETINGU-NA-KIERUNKU-ZARZADZANIE-O-PROFILU-PRAKTYCZNYM,124413,0,2.htmlmarketing teachingpractical profilemarketing in trade and servicesmarketing skillsrelationship between theory and practice |
| spellingShingle | Jacek Kamiński COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE Rozprawy Społeczne marketing teaching practical profile marketing in trade and services marketing skills relationship between theory and practice |
| title | COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE |
| title_full | COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE |
| title_fullStr | COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE |
| title_full_unstemmed | COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE |
| title_short | COMMENTS ON TEACHING MARKETING DIRECTIONS MANAGEMENT WITH PRACTICAL PROFILE |
| title_sort | comments on teaching marketing directions management with practical profile |
| topic | marketing teaching practical profile marketing in trade and services marketing skills relationship between theory and practice |
| url | https://rozprawyspoleczne.edu.pl/UWAGI-NA-TEMAT-NAUCZANIA-MARKETINGU-NA-KIERUNKU-ZARZADZANIE-O-PROFILU-PRAKTYCZNYM,124413,0,2.html |
| work_keys_str_mv | AT jacekkaminski commentsonteachingmarketingdirectionsmanagementwithpracticalprofile |