Social media and community engagement's impact on student health and activity

Introduction: This study presents one of the first attempts to systematically examine the influence of football media content and community on young students' healthy lifestyles and physical activity. Football media, as a unique phenomenon at the intersection of sports, entertainment, and soci...

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Main Authors: Serikkhan Zhuzeyev, Nazym Tleuova, Ulyana Ivanova, Zalina Tazheva, Ilyos Abdullayev, Elena Koneeva, Irina Leontyeva
Format: Article
Language:English
Published: FEADEF 2025-08-01
Series:Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación
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Online Access:https://revistaretos.org/index.php/retos/article/view/110395
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Summary:Introduction: This study presents one of the first attempts to systematically examine the influence of football media content and community on young students' healthy lifestyles and physical activity. Football media, as a unique phenomenon at the intersection of sports, entertainment, and social media, has significant, albeit ambiguous, potential to promote healthy lifestyles among young people. Objective: The study aims to assess the impact of participation in football media communities on students' physical activity and adherence to a healthy lifestyle. Methodology: Research methods include an online survey (n=500), in-depth interviews (n=20), content analysis of football media resources, and a case study (n=30). Results: Results show a moderate positive association between participation in football media communities and physical activity levels (r=0.56, p<0.01). Discussion: Offline activities have a greater influence on a healthy lifestyle than passive content consumption. Given that students view media-based football as entertainment rather than preparation for professional sports, the greatest barriers to increasing physical activity are lack of time (80%) and financial constraints (56.7%). Conclusions: The study concludes that the effectiveness of the proposed recommendations can be increased if media-based football influencers more actively promote content on healthy lifestyles.
ISSN:1579-1726
1988-2041