The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms
The Internet and digital technologies have grown exponentially and have become a part of billions of people’s daily lives around the world. Over-the-top (OTT) services are delivered directly over the Internet, providing customers access to films and TV series. In India, there has been a tremendous s...
Saved in:
Main Authors: | Sufyan Habib, Nawaf N. Hamadneh, Asif Hassan |
---|---|
Format: | Article |
Language: | English |
Published: |
Wiley
2022-01-01
|
Series: | Journal of Mathematics |
Online Access: | http://dx.doi.org/10.1155/2022/5327626 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions
by: Deepti Sinha, et al.
Published: (2024-10-01) -
The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase
by: Mehmet Emin Yaşar, et al.
Published: (2021-11-01) -
Providing a model of purchase intention and customer experience on customer behavior in virtual networks
by: Kazem Tolooee, et al.
Published: (2024-11-01) -
The Impact of AI-Enhanced Digital Marketing Strategies on Consumers’ Purchase Intention for Lifestyle Products
by: Ali Ghufran, et al.
Published: (2025-02-01) -
The Impact of Social Media Marketing Activities on Purchase Intention
by: Firas Alnaser, et al.
Published: (2024-10-01)