The Zombie Economy and the Aesthetic of Austerity

This article explores the present-day zombie economy as the embodiment of the aesthetic of austerity in Anglo-America. It uses the zombie monster metaphor to capture the multi-scalar manifestations of crisis under conditions of enduring austerity in unique ways. The theme of undeath, or living death...

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Main Authors: Ruth Cain, Johnna Montgomerie
Format: Article
Language:English
Published: SAES 2019-04-01
Series:Angles
Subjects:
Online Access:https://journals.openedition.org/angles/582
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author Ruth Cain
Johnna Montgomerie
author_facet Ruth Cain
Johnna Montgomerie
author_sort Ruth Cain
collection DOAJ
description This article explores the present-day zombie economy as the embodiment of the aesthetic of austerity in Anglo-America. It uses the zombie monster metaphor to capture the multi-scalar manifestations of crisis under conditions of enduring austerity in unique ways. The theme of undeath, or living death, connects ‘dead’ economic ideas that are reanimated through the zombie economy to the logic of ‘there is no alternative’ (TINA). Moreover, the zombie monster permits a visceral connection between the harm inflicted on people’s physical and mental health and the underlying set of values perpetuated by austerity. It is the crisis at the scale of the body that manifests as the zombie macroeconomy of austerity. The contribution of this paper is that it articulates the aesthetic of austerity as the troubled boundary between what is alive and what is dead, which in a corporeal form is an absolute binary, but in political-economic terms is currently in flux.
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spelling doaj-art-dec3017170194200b587a772497d3e1d2025-08-20T02:33:07ZengSAESAngles2274-20422019-04-01810.4000/angles.582The Zombie Economy and the Aesthetic of AusterityRuth CainJohnna MontgomerieThis article explores the present-day zombie economy as the embodiment of the aesthetic of austerity in Anglo-America. It uses the zombie monster metaphor to capture the multi-scalar manifestations of crisis under conditions of enduring austerity in unique ways. The theme of undeath, or living death, connects ‘dead’ economic ideas that are reanimated through the zombie economy to the logic of ‘there is no alternative’ (TINA). Moreover, the zombie monster permits a visceral connection between the harm inflicted on people’s physical and mental health and the underlying set of values perpetuated by austerity. It is the crisis at the scale of the body that manifests as the zombie macroeconomy of austerity. The contribution of this paper is that it articulates the aesthetic of austerity as the troubled boundary between what is alive and what is dead, which in a corporeal form is an absolute binary, but in political-economic terms is currently in flux.https://journals.openedition.org/angles/582neoliberalismzombie economyausterityaesthetichealthmental illness
spellingShingle Ruth Cain
Johnna Montgomerie
The Zombie Economy and the Aesthetic of Austerity
Angles
neoliberalism
zombie economy
austerity
aesthetic
health
mental illness
title The Zombie Economy and the Aesthetic of Austerity
title_full The Zombie Economy and the Aesthetic of Austerity
title_fullStr The Zombie Economy and the Aesthetic of Austerity
title_full_unstemmed The Zombie Economy and the Aesthetic of Austerity
title_short The Zombie Economy and the Aesthetic of Austerity
title_sort zombie economy and the aesthetic of austerity
topic neoliberalism
zombie economy
austerity
aesthetic
health
mental illness
url https://journals.openedition.org/angles/582
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