STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA

STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA

The purpose of this study is to set up the accurate pricing strategy in video service business Stagger Media. This research used the calculation of cost plus (mark up) pricing, value based pricing & competitive based pricing and also analysis to loss leading pricing method. This research used de...

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Bibliographic Details
Main Author: Henry Prayogo
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2017-10-01
Series:Jurnal Performa
Subjects:
Service
Video Company
Pricing Methods
Cost of goods sold
Selling Price
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/440
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