STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA
The purpose of this study is to set up the accurate pricing strategy in video service business Stagger Media. This research used the calculation of cost plus (mark up) pricing, value based pricing & competitive based pricing and also analysis to loss leading pricing method. This research used de...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2017-10-01
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| Series: | Jurnal Performa |
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| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/440 |
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| _version_ | 1849222787749642240 |
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| author | Henry Prayogo |
| author_facet | Henry Prayogo |
| author_sort | Henry Prayogo |
| collection | DOAJ |
| description | The purpose of this study is to set up the accurate pricing strategy in video service business Stagger Media. This research used the calculation of cost plus (mark up) pricing, value based pricing & competitive based pricing and also analysis to loss leading pricing method. This research used descriptive qualitative research which uses the company’s data to obtain information. Observation, interview, and documentation are used as a data collection methods in this research, while source triangulation is used as data analysis tool. Based on the predetermined set of criteria, four study informants are selected. They are the owner of Dynamic Motion, the owner of Attipatra, expert video Samuel tirta and expert video Daniel Christian. Based on the data analysis on calculation in each every pricing methods, Stagger Media choose cost plus (mark up) pricing as a pricing strategy to its company. |
| format | Article |
| id | doaj-art-dea502319c1949fc8fc536719fe21b36 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2017-10-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-dea502319c1949fc8fc536719fe21b362025-08-26T02:47:08ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352017-10-012110.37715/jp.v2i1.440STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIAHenry Prayogo0Universitas CiputraThe purpose of this study is to set up the accurate pricing strategy in video service business Stagger Media. This research used the calculation of cost plus (mark up) pricing, value based pricing & competitive based pricing and also analysis to loss leading pricing method. This research used descriptive qualitative research which uses the company’s data to obtain information. Observation, interview, and documentation are used as a data collection methods in this research, while source triangulation is used as data analysis tool. Based on the predetermined set of criteria, four study informants are selected. They are the owner of Dynamic Motion, the owner of Attipatra, expert video Samuel tirta and expert video Daniel Christian. Based on the data analysis on calculation in each every pricing methods, Stagger Media choose cost plus (mark up) pricing as a pricing strategy to its company.https://journal.uc.ac.id/index.php/performa/article/view/440ServiceVideo CompanyPricing MethodsCost of goods soldSelling Price |
| spellingShingle | Henry Prayogo STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA Jurnal Performa Service Video Company Pricing Methods Cost of goods sold Selling Price |
| title | STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA |
| title_full | STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA |
| title_fullStr | STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA |
| title_full_unstemmed | STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA |
| title_short | STRATEGI PENETAPAN HARGA PADA BISNIS JASA VIDEO STAGGER MEDIA |
| title_sort | strategi penetapan harga pada bisnis jasa video stagger media |
| topic | Service Video Company Pricing Methods Cost of goods sold Selling Price |
| url | https://journal.uc.ac.id/index.php/performa/article/view/440 |
| work_keys_str_mv | AT henryprayogo strategipenetapanhargapadabisnisjasavideostaggermedia |