Impact of Marketing, Sales and Innovations on Business Performance Analysis in Intellectual Capital Research: Latvia, Estonia and Lithuania

Impact of Marketing, Sales and Innovations on Business Performance Analysis in Intellectual Capital Research: Latvia, Estonia and Lithuania

Intellectual capital components’ meta system has exploded in the past decade following the four decades of intellectual capital research evolution, followed by wide discussions on definitions, measurements, reporting, impact analysis, etc. The evolution of IC research has been divided into four stag...

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Bibliographic Details
Format: Article
Language:English
Published: Sumy State University 2024-09-01
Series:Marketing i Menedžment Innovacij
Subjects:
Baltic countries; innovation capital; intellectual capital; longitudinal impact analysis; marketing; relational capital; sales.;
Online Access:https://mmi.sumdu.edu.ua/wp-content/uploads/2024/09/03_A807-2024_Titova-et-al.pdf
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