The impact of alternative packaging on the life cycle of wine on tap

Sustainability is a key objective of development policies within international organizations, and it is also progressively gaining importance in the wine industry as a whole and, more specifically, in the draught wine market. The competitive conditions of the wine sector and the evolution of consump...

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Main Authors: Stefano Massaglia, Tibor Verduna, Vincenzo Varchetta, Filippo Brun, Simone Blanc
Format: Article
Language:English
Published: Firenze University Press 2023-05-01
Series:Wine Economics and Policy
Subjects:
Online Access:https://oaj.fupress.net/index.php/wep/article/view/13016
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author Stefano Massaglia
Tibor Verduna
Vincenzo Varchetta
Filippo Brun
Simone Blanc
author_facet Stefano Massaglia
Tibor Verduna
Vincenzo Varchetta
Filippo Brun
Simone Blanc
author_sort Stefano Massaglia
collection DOAJ
description Sustainability is a key objective of development policies within international organizations, and it is also progressively gaining importance in the wine industry as a whole and, more specifically, in the draught wine market. The competitive conditions of the wine sector and the evolution of consumption styles have led to an increasing need for more accurate management strategies and analysis activities to determine the performance of wineries. This study aims to analyse both the environmental and the economic concerns of a commercial development strategy implemented by an Italian winery that uses three packaging formats (glass bottle, one-way PET keg, and reusable steel keg) in the sale of Falanghina PGI wine on three different markets (domestic, Italy; regional, Germany; and international, USA). By assessing the environmental and economic impact of the different formats on the three scenarios through LCA and LCC analysis, it is revealed that the economic and environmental sustainability of packaging types can vary significantly depending on the market destinations. In any case, the results show that PET, and especially reusable materials such as steel, can lead to a marked reduction in impacts on the market for tapped wine.
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publishDate 2023-05-01
publisher Firenze University Press
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series Wine Economics and Policy
spelling doaj-art-de3f605d521140bfaac3965f500fbbe62025-08-20T02:38:54ZengFirenze University PressWine Economics and Policy2213-39682212-97742023-05-0112110.36253/wep-13016The impact of alternative packaging on the life cycle of wine on tapStefano Massaglia0Tibor Verduna1Vincenzo Varchetta2Filippo Brun3Simone Blanc4Department of Agricultural, Forest and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095 GrugliascoDepartment of Agricultural, Forest and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095 GrugliascoQuality Assurance Department, Vinicola Agriflegrea, via Nelson Mandela 95, 80126, NapoliDepartment of Agricultural, Forest and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095 GrugliascoDepartment of Agricultural, Forest and Food Sciences, University of Turin, Largo Paolo Braccini 2, 10095 GrugliascoSustainability is a key objective of development policies within international organizations, and it is also progressively gaining importance in the wine industry as a whole and, more specifically, in the draught wine market. The competitive conditions of the wine sector and the evolution of consumption styles have led to an increasing need for more accurate management strategies and analysis activities to determine the performance of wineries. This study aims to analyse both the environmental and the economic concerns of a commercial development strategy implemented by an Italian winery that uses three packaging formats (glass bottle, one-way PET keg, and reusable steel keg) in the sale of Falanghina PGI wine on three different markets (domestic, Italy; regional, Germany; and international, USA). By assessing the environmental and economic impact of the different formats on the three scenarios through LCA and LCC analysis, it is revealed that the economic and environmental sustainability of packaging types can vary significantly depending on the market destinations. In any case, the results show that PET, and especially reusable materials such as steel, can lead to a marked reduction in impacts on the market for tapped wine. https://oaj.fupress.net/index.php/wep/article/view/13016Life Cycle Assessment (LCA); Life Cycle Costing (LCC); Wine; Packaging; Sustainability
spellingShingle Stefano Massaglia
Tibor Verduna
Vincenzo Varchetta
Filippo Brun
Simone Blanc
The impact of alternative packaging on the life cycle of wine on tap
Wine Economics and Policy
Life Cycle Assessment (LCA); Life Cycle Costing (LCC); Wine; Packaging; Sustainability
title The impact of alternative packaging on the life cycle of wine on tap
title_full The impact of alternative packaging on the life cycle of wine on tap
title_fullStr The impact of alternative packaging on the life cycle of wine on tap
title_full_unstemmed The impact of alternative packaging on the life cycle of wine on tap
title_short The impact of alternative packaging on the life cycle of wine on tap
title_sort impact of alternative packaging on the life cycle of wine on tap
topic Life Cycle Assessment (LCA); Life Cycle Costing (LCC); Wine; Packaging; Sustainability
url https://oaj.fupress.net/index.php/wep/article/view/13016
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