Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation

For firms, globalization represents a propitious framework for the circulation of merchandise and market expansion. In Brazil, the recent establishment of a subsidiary of the French laboratory Boiron has shaken the local field of homeopathy. Based on ethnographic fieldwork in São Paulo, this article...

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Main Author: Armelle Giglio-Jacquemot
Format: Article
Language:fra
Published: Association Anthropologie Médicale Appliquée au Développement et à la Santé 2011-11-01
Series:Anthropologie & Santé
Subjects:
Online Access:https://journals.openedition.org/anthropologiesante/767
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author Armelle Giglio-Jacquemot
author_facet Armelle Giglio-Jacquemot
author_sort Armelle Giglio-Jacquemot
collection DOAJ
description For firms, globalization represents a propitious framework for the circulation of merchandise and market expansion. In Brazil, the recent establishment of a subsidiary of the French laboratory Boiron has shaken the local field of homeopathy. Based on ethnographic fieldwork in São Paulo, this article particularly examines the reactions, strategies and changes caused by this implantation in Brazilian homeopathy and beyond. The study also looks into the way this pharmaceutical industry - which bears a certain conception of homeopathy and of homeopathic drugs - has had to adapt in order to distribute its products locally.
format Article
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issn 2111-5028
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record_format Article
series Anthropologie & Santé
spelling doaj-art-de3d0e9ba8fc4693939c77ed6eefb79d2025-08-20T03:07:27ZfraAssociation Anthropologie Médicale Appliquée au Développement et à la SantéAnthropologie & Santé2111-50282011-11-01310.4000/anthropologiesante.767Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisationArmelle Giglio-JacquemotFor firms, globalization represents a propitious framework for the circulation of merchandise and market expansion. In Brazil, the recent establishment of a subsidiary of the French laboratory Boiron has shaken the local field of homeopathy. Based on ethnographic fieldwork in São Paulo, this article particularly examines the reactions, strategies and changes caused by this implantation in Brazilian homeopathy and beyond. The study also looks into the way this pharmaceutical industry - which bears a certain conception of homeopathy and of homeopathic drugs - has had to adapt in order to distribute its products locally.https://journals.openedition.org/anthropologiesante/767homeopathyBrazilpharmaceutical laboratorydrugglobalization
spellingShingle Armelle Giglio-Jacquemot
Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation
Anthropologie & Santé
homeopathy
Brazil
pharmaceutical laboratory
drug
globalization
title Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation
title_full Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation
title_fullStr Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation
title_full_unstemmed Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation
title_short Unicistes versus pluralistes : l’homéopathie brésilienne à l’ère de la globalisation
title_sort unicistes versus pluralistes l homeopathie bresilienne a l ere de la globalisation
topic homeopathy
Brazil
pharmaceutical laboratory
drug
globalization
url https://journals.openedition.org/anthropologiesante/767
work_keys_str_mv AT armellegigliojacquemot unicistesversuspluralisteslhomeopathiebresiliennealeredelaglobalisation