Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction

This study examines the factors influencing tourists’ revisit intentions for local food in Tabriz, highlighting its potential as a culinary destination. Adopting a mixed-methods approach, integrating both qualitative and quantitative approaches, the study provides a comprehensive assessment. Utilisi...

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Main Authors: Maryam Nematzadeh, Hossein Panahi, Parviz Mohammadzadeh
Format: Article
Language:English
Published: Istanbul University Press 2024-12-01
Series:Journal of Tourismology
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3ED25F01B25249B19EFCEA16BC869743
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author Maryam Nematzadeh
Hossein Panahi
Parviz Mohammadzadeh
author_facet Maryam Nematzadeh
Hossein Panahi
Parviz Mohammadzadeh
author_sort Maryam Nematzadeh
collection DOAJ
description This study examines the factors influencing tourists’ revisit intentions for local food in Tabriz, highlighting its potential as a culinary destination. Adopting a mixed-methods approach, integrating both qualitative and quantitative approaches, the study provides a comprehensive assessment. Utilising descriptive and inferential statistics, this study examines the impact of various aspects of the local food experience, including food characteristics, identity, and ethnicity dimensions, on tourists’ satisfaction and revisit intention for local food (RVINTLF). The findings reveal that although the city’s gastronomy was not initially ranked as an attraction, all factors related to traditional foods satisfied most tourists, with souvenirs and traditional food quality significantly enhancing tourists’ positive perception of the destination. Multiple linear regression analysis indicates that the diversity of local food (DVS) and the quality of ingredients (IGD) are significant predictors of RVINTLF, while dining customs (DCUS) show marginal significance, and other factors have no significant impact. The ANOVA F-test confirmed the model’s overall significance (F = 6.763, p < 0.001), explaining 30% of the variance in RVINTLF. Additionally, T-tests and ANOVA tests showed that sociodemographic characteristics had no significant impact on RVINTLF.
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publishDate 2024-12-01
publisher Istanbul University Press
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series Journal of Tourismology
spelling doaj-art-ddfacbb54f5e467b8ced62d5a91705982025-08-20T02:27:10ZengIstanbul University PressJournal of Tourismology2459-19392024-12-011029310710.26650/jot.2024.10.2.1385300123456Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food SatisfactionMaryam Nematzadeh0https://orcid.org/0000-0003-1383-1789Hossein Panahi1https://orcid.org/0000-0002-6158-608XParviz Mohammadzadeh2https://orcid.org/0000-0002-1154-7576University of Tabriz, Tabriz, IranUniversity of Tabriz, Tabriz, IranUniversity of Tabriz, Tabriz, IranThis study examines the factors influencing tourists’ revisit intentions for local food in Tabriz, highlighting its potential as a culinary destination. Adopting a mixed-methods approach, integrating both qualitative and quantitative approaches, the study provides a comprehensive assessment. Utilising descriptive and inferential statistics, this study examines the impact of various aspects of the local food experience, including food characteristics, identity, and ethnicity dimensions, on tourists’ satisfaction and revisit intention for local food (RVINTLF). The findings reveal that although the city’s gastronomy was not initially ranked as an attraction, all factors related to traditional foods satisfied most tourists, with souvenirs and traditional food quality significantly enhancing tourists’ positive perception of the destination. Multiple linear regression analysis indicates that the diversity of local food (DVS) and the quality of ingredients (IGD) are significant predictors of RVINTLF, while dining customs (DCUS) show marginal significance, and other factors have no significant impact. The ANOVA F-test confirmed the model’s overall significance (F = 6.763, p < 0.001), explaining 30% of the variance in RVINTLF. Additionally, T-tests and ANOVA tests showed that sociodemographic characteristics had no significant impact on RVINTLF.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3ED25F01B25249B19EFCEA16BC869743culinary tourismsatisfactionethnicitytraditional fooddiversityuniqueness
spellingShingle Maryam Nematzadeh
Hossein Panahi
Parviz Mohammadzadeh
Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction
Journal of Tourismology
culinary tourism
satisfaction
ethnicity
traditional food
diversity
uniqueness
title Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction
title_full Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction
title_fullStr Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction
title_full_unstemmed Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction
title_short Culinary Tourism as A Destination Attraction: An Empirical Examination of Tourists’ Food Satisfaction
title_sort culinary tourism as a destination attraction an empirical examination of tourists food satisfaction
topic culinary tourism
satisfaction
ethnicity
traditional food
diversity
uniqueness
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3ED25F01B25249B19EFCEA16BC869743
work_keys_str_mv AT maryamnematzadeh culinarytourismasadestinationattractionanempiricalexaminationoftouristsfoodsatisfaction
AT hosseinpanahi culinarytourismasadestinationattractionanempiricalexaminationoftouristsfoodsatisfaction
AT parvizmohammadzadeh culinarytourismasadestinationattractionanempiricalexaminationoftouristsfoodsatisfaction