Tax Dimension of Internet Advertising in Turkey

Earnings from digital platforms have increased exponentially, given the impact of the digital age and technological development. Therefore, the demand and attraction of this form of revenue generation has also increased. In terms of the digital economy, location of the provision of the service and t...

Full description

Saved in:
Bibliographic Details
Main Authors: Şeyma Demirel, Hakan Arslaner
Format: Article
Language:English
Published: Istanbul University Press 2021-05-01
Series:Maliye Çalışmaları Dergisi
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B2156A91A9084DA2A45347CD5389CB35
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849324253020684288
author Şeyma Demirel
Hakan Arslaner
author_facet Şeyma Demirel
Hakan Arslaner
author_sort Şeyma Demirel
collection DOAJ
description Earnings from digital platforms have increased exponentially, given the impact of the digital age and technological development. Therefore, the demand and attraction of this form of revenue generation has also increased. In terms of the digital economy, location of the provision of the service and the location of income beneficiary may differ. As a result of lack of regulation regarding the activities performed in the digital environment based on geographical boundaries, the challenge of sales taxation for the income obtained in this field has emerged. In this context, certain regulations have been established in the international arena to determine the revenue obtained from internet advertising services offered and the country of taxation authority. The Organisation for Economic Co-operation and Development assert that international tax regulations should be rearranged to include digital environments and has recently launched studies on this issue. The European Union Commission has also raised the issue of Digital Service Tax for the taxation of digital activities. In this study, the taxation of internet advertising is discussed within the framework of international tax regulations and tax laws in Turkey. Accordingly, it was concluded that some important and fair regulations have been applied in terms of taxing internet advertising.
format Article
id doaj-art-ddeedd783571428e8cf82d79e4091e2e
institution Kabale University
issn 2757-6728
language English
publishDate 2021-05-01
publisher Istanbul University Press
record_format Article
series Maliye Çalışmaları Dergisi
spelling doaj-art-ddeedd783571428e8cf82d79e4091e2e2025-08-20T03:48:46ZengIstanbul University PressMaliye Çalışmaları Dergisi2757-67282021-05-0165254810.26650/mcd2021-890208123456Tax Dimension of Internet Advertising in TurkeyŞeyma Demirel0https://orcid.org/0000-0001-5381-5690Hakan Arslaner1https://orcid.org/0000-0003-2588-5434Aydın Adnan Menderes Üniversitesi, Aydin, TurkiyeAydın Adnan Menderes Üniversitesi, Aydin, TurkiyeEarnings from digital platforms have increased exponentially, given the impact of the digital age and technological development. Therefore, the demand and attraction of this form of revenue generation has also increased. In terms of the digital economy, location of the provision of the service and the location of income beneficiary may differ. As a result of lack of regulation regarding the activities performed in the digital environment based on geographical boundaries, the challenge of sales taxation for the income obtained in this field has emerged. In this context, certain regulations have been established in the international arena to determine the revenue obtained from internet advertising services offered and the country of taxation authority. The Organisation for Economic Co-operation and Development assert that international tax regulations should be rearranged to include digital environments and has recently launched studies on this issue. The European Union Commission has also raised the issue of Digital Service Tax for the taxation of digital activities. In this study, the taxation of internet advertising is discussed within the framework of international tax regulations and tax laws in Turkey. Accordingly, it was concluded that some important and fair regulations have been applied in terms of taxing internet advertising.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B2156A91A9084DA2A45347CD5389CB35internet advertisingtaxtaxation of internet advertisingissue of taxationtax deductions
spellingShingle Şeyma Demirel
Hakan Arslaner
Tax Dimension of Internet Advertising in Turkey
Maliye Çalışmaları Dergisi
internet advertising
tax
taxation of internet advertising
issue of taxation
tax deductions
title Tax Dimension of Internet Advertising in Turkey
title_full Tax Dimension of Internet Advertising in Turkey
title_fullStr Tax Dimension of Internet Advertising in Turkey
title_full_unstemmed Tax Dimension of Internet Advertising in Turkey
title_short Tax Dimension of Internet Advertising in Turkey
title_sort tax dimension of internet advertising in turkey
topic internet advertising
tax
taxation of internet advertising
issue of taxation
tax deductions
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B2156A91A9084DA2A45347CD5389CB35
work_keys_str_mv AT seymademirel taxdimensionofinternetadvertisinginturkey
AT hakanarslaner taxdimensionofinternetadvertisinginturkey