DRIED SEAWEED MARKETING STRATEGY OF PT. SELT ALGA INDONESIA, DKI JAKARTA PROVINCE, INDONESIA
The aim of this research is to analyze the marketing strategy for dried seaweed at PT SELT Alga Indonesia. The research location is determined by purposive sampling method with the consideration that this company carries out dried seaweed production activities and has exported its products several t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2024-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2024-06/article_14.pdf |
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| Summary: | The aim of this research is to analyze the marketing strategy for dried seaweed at PT SELT Alga Indonesia. The research location is determined by purposive sampling method with the consideration that this company carries out dried seaweed production activities and has exported its products several times. The data collection technique used are the interview and documentation method. The sampling method used in this research is a non-probability sampling method, while data analysis uses SWOT analysis. The research results show that 1) the S-O strategy that can be carried out is to collaborate with new buyers by continuously maintaining the quality of processed products and developing processed products by increasing the types of products processed, 2) the W-O strategy that can be carried out is buying land to cultivate seaweed and increase the workforce and processed products,
3) the S – T strategy that can be implemented is to buy dry warehouse, raw materials by collaborating with seaweed cultivation farmers and checking the quality of the raw materials better so that the product quality the products produced are better than competitors, and 4) the W – T strategy that can be implemented is to improve the quality of processed products and have permanent cultivation farmer partners. |
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| ISSN: | 2226-1184 |