Travel blogging between personal staging and commercial alignment – a conceptual framework

Due to recent changes in the blogosphere, and in travel blogging in particular, there is a need to reflect on travel blogs as complex media. In this article, commodification and professionalization processes, as well as the specific situatedness of travel blogs at the interface of on- and offline wo...

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Main Authors: Nora Winsky, Julia Dickow
Format: Article
Language:deu
Published: Association Via@ 2021-12-01
Series:Via@
Subjects:
Online Access:https://journals.openedition.org/viatourism/7415
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author Nora Winsky
Julia Dickow
author_facet Nora Winsky
Julia Dickow
author_sort Nora Winsky
collection DOAJ
description Due to recent changes in the blogosphere, and in travel blogging in particular, there is a need to reflect on travel blogs as complex media. In this article, commodification and professionalization processes, as well as the specific situatedness of travel blogs at the interface of on- and offline worlds, are taken into account in order to present a differentiated and adaptable conceptual framework for analyzing travel blogs. Within this framework, blogs are situated between personal staging and commercial alignment. The paper shows, how the use of different blogging practices (such as sharing and recommending travel experiences) allows bloggers to construct and use different web-identities simultaneously. By using close and wide readings, it is demonstrated how playing the role of connoisseur of a tourist city and online friend (personal staging) enables bloggers to establish a profitable travel blog and be effective with their marketing strategies (commercial alignment). A case study of travel blogs relating to Barcelona serves as an illustrative example and confirms the suitability of this conceptual approach.
format Article
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institution Kabale University
issn 2259-924X
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publishDate 2021-12-01
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series Via@
spelling doaj-art-dddc8363953444839740ca4dc38af8062025-01-30T14:05:11ZdeuAssociation Via@Via@2259-924X2021-12-012010.4000/viatourism.7415Travel blogging between personal staging and commercial alignment – a conceptual frameworkNora WinskyJulia DickowDue to recent changes in the blogosphere, and in travel blogging in particular, there is a need to reflect on travel blogs as complex media. In this article, commodification and professionalization processes, as well as the specific situatedness of travel blogs at the interface of on- and offline worlds, are taken into account in order to present a differentiated and adaptable conceptual framework for analyzing travel blogs. Within this framework, blogs are situated between personal staging and commercial alignment. The paper shows, how the use of different blogging practices (such as sharing and recommending travel experiences) allows bloggers to construct and use different web-identities simultaneously. By using close and wide readings, it is demonstrated how playing the role of connoisseur of a tourist city and online friend (personal staging) enables bloggers to establish a profitable travel blog and be effective with their marketing strategies (commercial alignment). A case study of travel blogs relating to Barcelona serves as an illustrative example and confirms the suitability of this conceptual approach.https://journals.openedition.org/viatourism/7415social mediapracticestravel blogsurban tourismqualitative methodsclose reading
spellingShingle Nora Winsky
Julia Dickow
Travel blogging between personal staging and commercial alignment – a conceptual framework
Via@
social media
practices
travel blogs
urban tourism
qualitative methods
close reading
title Travel blogging between personal staging and commercial alignment – a conceptual framework
title_full Travel blogging between personal staging and commercial alignment – a conceptual framework
title_fullStr Travel blogging between personal staging and commercial alignment – a conceptual framework
title_full_unstemmed Travel blogging between personal staging and commercial alignment – a conceptual framework
title_short Travel blogging between personal staging and commercial alignment – a conceptual framework
title_sort travel blogging between personal staging and commercial alignment a conceptual framework
topic social media
practices
travel blogs
urban tourism
qualitative methods
close reading
url https://journals.openedition.org/viatourism/7415
work_keys_str_mv AT norawinsky travelbloggingbetweenpersonalstagingandcommercialalignmentaconceptualframework
AT juliadickow travelbloggingbetweenpersonalstagingandcommercialalignmentaconceptualframework