An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption
Artificial intelligence chatbots could scale coaching, however user adoption is a challenge. We investigate the effect of images on chatbot adoption and coaching efficacy by comparing a text-only coachbot (TextBot, n=126) with a text+images bot (ImageBot, n=116). We measure goal attainment and techn...
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| Format: | Article |
| Language: | English |
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Oxford Brookes University
2025-02-01
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| Series: | International Journal of Evidence Based Coaching and Mentoring |
| Subjects: | |
| Online Access: | https://radar.brookes.ac.uk/radar/items/9e5d4fd1-b64a-46f8-8c5c-56ebcc7b2a9d/1/ |
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| _version_ | 1823860381427171328 |
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| author | Nicky Terblanche Yaron Prywes |
| author_facet | Nicky Terblanche Yaron Prywes |
| author_sort | Nicky Terblanche |
| collection | DOAJ |
| description | Artificial intelligence chatbots could scale coaching, however user adoption is a challenge. We investigate the effect of images on chatbot adoption and coaching efficacy by comparing a text-only coachbot (TextBot, n=126) with a text+images bot (ImageBot, n=116). We measure goal attainment and technology adoption one week apart, as well as users’ preferences for imagery and verbal modes of communication. Perceived goal attainment increased at T2 for both bots. If “Correct word usage” was important, users found the TextBot to be less “fun”. Users with lower “Imagination” also found the TextBot easier to use, and were more likely to use it. We introduce the concept of “AI coach customization”. |
| format | Article |
| id | doaj-art-ddb1a53045d743ed8d8a69c7ad304bef |
| institution | Kabale University |
| issn | 1741-8305 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Oxford Brookes University |
| record_format | Article |
| series | International Journal of Evidence Based Coaching and Mentoring |
| spelling | doaj-art-ddb1a53045d743ed8d8a69c7ad304bef2025-02-10T14:39:19ZengOxford Brookes UniversityInternational Journal of Evidence Based Coaching and Mentoring1741-83052025-02-0123120522110.24384/p15v-jq34An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoptionNicky Terblanche0Yaron Prywes1Stellenbosch Business School, Stellenbosch University, South AfricaCglobal ConsultingArtificial intelligence chatbots could scale coaching, however user adoption is a challenge. We investigate the effect of images on chatbot adoption and coaching efficacy by comparing a text-only coachbot (TextBot, n=126) with a text+images bot (ImageBot, n=116). We measure goal attainment and technology adoption one week apart, as well as users’ preferences for imagery and verbal modes of communication. Perceived goal attainment increased at T2 for both bots. If “Correct word usage” was important, users found the TextBot to be less “fun”. Users with lower “Imagination” also found the TextBot easier to use, and were more likely to use it. We introduce the concept of “AI coach customization”.https://radar.brookes.ac.uk/radar/items/9e5d4fd1-b64a-46f8-8c5c-56ebcc7b2a9d/1/artificial intelligence chatbotschatbotscoaching chatbotsai coachingtechnology adoptionutautvisual verbal preferencegoal attainmentvisual coaching |
| spellingShingle | Nicky Terblanche Yaron Prywes An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption International Journal of Evidence Based Coaching and Mentoring artificial intelligence chatbots chatbots coaching chatbots ai coaching technology adoption utaut visual verbal preference goal attainment visual coaching |
| title | An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption |
| title_full | An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption |
| title_fullStr | An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption |
| title_full_unstemmed | An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption |
| title_short | An exploration of the role of visuals and users’ imagery and verbal preferences on goal attainment and coaching chatbot adoption |
| title_sort | exploration of the role of visuals and users imagery and verbal preferences on goal attainment and coaching chatbot adoption |
| topic | artificial intelligence chatbots chatbots coaching chatbots ai coaching technology adoption utaut visual verbal preference goal attainment visual coaching |
| url | https://radar.brookes.ac.uk/radar/items/9e5d4fd1-b64a-46f8-8c5c-56ebcc7b2a9d/1/ |
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