My heritage matters: Building a strong brand, awareness and image
Purpose: This article aims to investigate the role of Ghanaian culture in building a strong footwear brand identity to enhance brand awareness and image within the Ghanaian footwear industry. The study also investigated how gender affects perceptions and acceptance of a new footwear brand that uses...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-03-01
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| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/4771 |
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