Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL
In competitive markets, various businesses compete with other competitors for preservation and development of their positions. This effort and competition can be demonstrated under various criteria (component), which represent the position of company in business environment. There are different tool...
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| Format: | Article |
| Language: | English |
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Growing Science
2014-07-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_181.pdf |
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| _version_ | 1850229546749526016 |
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| author | Mohammad-Ali Faezi-Rad Mohammad-Ali Khatami-Firoozabadi |
| author_facet | Mohammad-Ali Faezi-Rad Mohammad-Ali Khatami-Firoozabadi |
| author_sort | Mohammad-Ali Faezi-Rad |
| collection | DOAJ |
| description | In competitive markets, various businesses compete with other competitors for preservation and development of their positions. This effort and competition can be demonstrated under various criteria (component), which represent the position of company in business environment. There are different tools to demonstrate accurate position of company or firm in a specific (target) market and mentioned tools have been developed in strategic management and marketing. One of these quantitative tools is Competitive Profile Matrix (CPM), which represents the position of company compared with other competitors. CPM is based on scoring various criteria (components) in target market of the company. The study proposes weighting in CPM matrix based on the implementation of Fuzzy DEMATEL technique. The proposed model considers uncertainty of weighting using fuzzy logic and the implementation of the proposed model is demonstrated using a simple example. |
| format | Article |
| id | doaj-art-dd8ddccfb0d64c53abc3846273ef2f7b |
| institution | OA Journals |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-07-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-dd8ddccfb0d64c53abc3846273ef2f7b2025-08-20T02:04:10ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-07-01471425143210.5267/j.msl.2014.6.025Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATELMohammad-Ali Faezi-RadMohammad-Ali Khatami-Firoozabadi In competitive markets, various businesses compete with other competitors for preservation and development of their positions. This effort and competition can be demonstrated under various criteria (component), which represent the position of company in business environment. There are different tools to demonstrate accurate position of company or firm in a specific (target) market and mentioned tools have been developed in strategic management and marketing. One of these quantitative tools is Competitive Profile Matrix (CPM), which represents the position of company compared with other competitors. CPM is based on scoring various criteria (components) in target market of the company. The study proposes weighting in CPM matrix based on the implementation of Fuzzy DEMATEL technique. The proposed model considers uncertainty of weighting using fuzzy logic and the implementation of the proposed model is demonstrated using a simple example.http://www.growingscience.com/msl/Vol4/msl_2014_181.pdfCompetitive Profile MatrixFuzzy DEMATELStrategic ManagementMarketing |
| spellingShingle | Mohammad-Ali Faezi-Rad Mohammad-Ali Khatami-Firoozabadi Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL Management Science Letters Competitive Profile Matrix Fuzzy DEMATEL Strategic Management Marketing |
| title | Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL |
| title_full | Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL |
| title_fullStr | Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL |
| title_full_unstemmed | Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL |
| title_short | Positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy DEMATEL |
| title_sort | positioning business in uncertain conditions by weighting a competitive profile matrix using the fuzzy dematel |
| topic | Competitive Profile Matrix Fuzzy DEMATEL Strategic Management Marketing |
| url | http://www.growingscience.com/msl/Vol4/msl_2014_181.pdf |
| work_keys_str_mv | AT mohammadalifaezirad positioningbusinessinuncertainconditionsbyweightingacompetitiveprofilematrixusingthefuzzydematel AT mohammadalikhatamifiroozabadi positioningbusinessinuncertainconditionsbyweightingacompetitiveprofilematrixusingthefuzzydematel |