Exploring the Drivers of Bank Loyalty in a Digitized World
This study investigates the relationship between customer brand engagement and brand loyalty while exploring the mediating role of online brand experience and customer satisfaction. We aim to fill the theoretical gap in an online banking context by devising a conceptual framework and examining it e...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2022-03-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/104 |
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