Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing
Objective In today’s rapidly growing era of internet and mobile technology, customers can shop anytime and anywhere. Increased online shopping due to various marketing strategies has led to impulsive and addictive unplanned purchases. Consequently, behaviors related to impulsive buying and compulsiv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97362_32edddcb823a5873907a3a40b7aae8eb.pdf |
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