ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE

This study aims to determine the influence between pork price variables, prices of other goods and consumer tastes on the number of pork demand in the traditional market. This research has been conducted from January to March 2024 on 49 respondents in the traditional market of Ruteng City, Manggarai...

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Main Authors: TUKAN H. D, N. S. DALLE, E. Y. NUGRAHA, G. G. F. ADVENTTEN, P. S. GONAL, V. K. SEKAR
Format: Article
Language:English
Published: Universitas Udayana 2025-06-01
Series:Majalah Ilmiah Peternakan
Online Access:https://ojs.unud.ac.id/index.php/mip/article/view/128419
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author TUKAN H. D
N. S. DALLE
E. Y. NUGRAHA
G. G. F. ADVENTTEN
P. S. GONAL
V. K. SEKAR
author_facet TUKAN H. D
N. S. DALLE
E. Y. NUGRAHA
G. G. F. ADVENTTEN
P. S. GONAL
V. K. SEKAR
author_sort TUKAN H. D
collection DOAJ
description This study aims to determine the influence between pork price variables, prices of other goods and consumer tastes on the number of pork demand in the traditional market. This research has been conducted from January to March 2024 on 49 respondents in the traditional market of Ruteng City, Manggarai Regency, East Nusa Teng- gara Province. The research method used is quantitative descriptive, namely analyzing market share and followed by multiple linear regression analysis as a tool to calculate: The research method used is quantitative descriptive, namely analyzing market share and followed by multiple linear regression analysis as a tool to calculate:1) classical assumption test consisting of normality test, multicollinarity test and heterokedasticity test and 2) hypothesis test with t-statistical test, F-statistical test and determination coefficient (R2). The results of the analysis show that pork is included in the type of essential goods, namely basic necessities or very important items in daily life. In general, the increase in income has no effect on the increase in the number of demands, as long as it is assumed for daily ne- eds. The results of the study concluded that the average demand was 594.5 Kg/month, with the highest quantity of meat demand at 1,882 Kg/month and the lowest at 187 Kg/month; the price of fresh pork, the price of other goods, and consumer preferences have a positive and significant influence on the demand for fresh pork in the traditional markets of Ruteng City, Manggarai Regency.
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spelling doaj-art-dd0ad6b43d564cc9bc3dde48abacf2412025-08-20T02:03:24ZengUniversitas UdayanaMajalah Ilmiah Peternakan0853-89992656-83732025-06-01281374210.24843/MIP.2025.V28.i01.p06128419ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCETUKAN H. D0N. S. DALLE1E. Y. NUGRAHA2G. G. F. ADVENTTEN3P. S. GONAL4V. K. SEKAR5Program Studi Peternakan, Fakultas Pertanian dan Peternakan Universitas Katolik IndonesiaProgram Studi Peternakan, Fakultas Pertanian dan Peternakan Universitas Katolik IndonesiaProgram Studi Peternakan, Fakultas Pertanian dan Peternakan Universitas Katolik IndonesiaProgram Studi Peternakan, Fakultas Pertanian dan Peternakan, Universitas Katolik Indonesia Santu Paulus RutengProgram Studi Peternakan, Fakultas Pertanian dan Peternakan, Universitas Katolik Indonesia Santu Paulus RutengProgram Studi Peternakan, Fakultas Pertanian dan Peternakan, Universitas Katolik Indonesia Santu Paulus RutengThis study aims to determine the influence between pork price variables, prices of other goods and consumer tastes on the number of pork demand in the traditional market. This research has been conducted from January to March 2024 on 49 respondents in the traditional market of Ruteng City, Manggarai Regency, East Nusa Teng- gara Province. The research method used is quantitative descriptive, namely analyzing market share and followed by multiple linear regression analysis as a tool to calculate: The research method used is quantitative descriptive, namely analyzing market share and followed by multiple linear regression analysis as a tool to calculate:1) classical assumption test consisting of normality test, multicollinarity test and heterokedasticity test and 2) hypothesis test with t-statistical test, F-statistical test and determination coefficient (R2). The results of the analysis show that pork is included in the type of essential goods, namely basic necessities or very important items in daily life. In general, the increase in income has no effect on the increase in the number of demands, as long as it is assumed for daily ne- eds. The results of the study concluded that the average demand was 594.5 Kg/month, with the highest quantity of meat demand at 1,882 Kg/month and the lowest at 187 Kg/month; the price of fresh pork, the price of other goods, and consumer preferences have a positive and significant influence on the demand for fresh pork in the traditional markets of Ruteng City, Manggarai Regency.https://ojs.unud.ac.id/index.php/mip/article/view/128419
spellingShingle TUKAN H. D
N. S. DALLE
E. Y. NUGRAHA
G. G. F. ADVENTTEN
P. S. GONAL
V. K. SEKAR
ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE
Majalah Ilmiah Peternakan
title ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE
title_full ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE
title_fullStr ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE
title_full_unstemmed ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE
title_short ANALYSIS OF PORK DEMAND IN RUTENG CITY TRADITIONAL MARKET, MANGGARAI REGENCY, EAST NUSA TENGGARA PROVINCE
title_sort analysis of pork demand in ruteng city traditional market manggarai regency east nusa tenggara province
url https://ojs.unud.ac.id/index.php/mip/article/view/128419
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