A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade

China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I...

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Main Author: Larry Lockshin
Format: Article
Language:English
Published: Firenze University Press 2014-06-01
Series:Wine Economics and Policy
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2212977414000076
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author Larry Lockshin
author_facet Larry Lockshin
author_sort Larry Lockshin
collection DOAJ
description China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I will explore some of the effects I think this growing market is having on the wine trade and how this shapes the future research agenda for wine business related to China.
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institution Kabale University
issn 2212-9774
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publishDate 2014-06-01
publisher Firenze University Press
record_format Article
series Wine Economics and Policy
spelling doaj-art-dce2ce3d51834b57989523a9a7c71e392025-08-20T03:38:59ZengFirenze University PressWine Economics and Policy2212-97742014-06-01311210.1016/j.wep.2014.04.001A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine tradeLarry LockshinChina׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I will explore some of the effects I think this growing market is having on the wine trade and how this shapes the future research agenda for wine business related to China.http://www.sciencedirect.com/science/article/pii/S2212977414000076ChinaWineMarket research
spellingShingle Larry Lockshin
A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
Wine Economics and Policy
China
Wine
Market research
title A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
title_full A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
title_fullStr A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
title_full_unstemmed A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
title_short A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
title_sort letter by the regional editor for oceania china and wine its impact on the global wine trade
topic China
Wine
Market research
url http://www.sciencedirect.com/science/article/pii/S2212977414000076
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