Exploring the Factors Influencing Consumer Decision-making in the social media Era: A Study of the Dynamics and Trends

In the contemporary landscape of consumer decision-making, the advent and proliferation of social media have significantly transformed the traditional paradigms. The accessibility of social platforms has empowered consumers with unprecedented levels of information, connectivity, and influence. This...

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Bibliographic Details
Format: Article
Language:English
Published: Universidade de Santiago de Compostela 2024-12-01
Series:Revista Galega de Economía
Online Access:https://ojs3usc.devxercode.es/index.php/ubr/article/view/4713
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