Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce
The article focuses on science communication in popularising academic knowledge, mainly through new media. Scholars often divide activities raising awareness of science into three types: (1) scientific communication, being an internal communication between scholars; (2) scholarly communication, bein...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Uniwersytetu Wrocławskiego
2025-06-01
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| Series: | Studia Philosophica Wratislaviensia |
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| Online Access: | https://wuwr.pl/spwr/article/view/17751 |
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| _version_ | 1850225398816702464 |
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| author | Filip K. Leszczyński |
| author_facet | Filip K. Leszczyński |
| author_sort | Filip K. Leszczyński |
| collection | DOAJ |
| description | The article focuses on science communication in popularising academic knowledge, mainly through new media. Scholars often divide activities raising awareness of science into three types: (1) scientific communication, being an internal communication between scholars; (2) scholarly communication, being mainly academic teaching; (3) science communication, referring to the popularisation of science and sometimes also citizen science. In other words, in the third type of communication, the setting consists of experts and a non-professional audience. The article diagnoses that the popularisation of science in digital media, social media platforms is a severe challenge to scholars because of the engagement level of its participants and the lack of clear distinction between senders and receivers. Meanwhile, science and popular science outreach is achieved through the “oneway” expert model and, alternatively, a dialogue model. Unfortunately, this type of communication does not correspond with changing circumstances. This is the reason for raising the following questions: How can social relations between scholars and society be constructed without the distance unwanted in a digital world? How do we include the different cognitive needs of social media users in science communication? Those issues need detailed answers from scholars to obtain social understanding, support and trust. Several recommendations were proposed in the article, including rhetoric skills and a case study of popular science podcast “Science Vs”. |
| format | Article |
| id | doaj-art-dc637bfb6cb247db87442cc3905d7226 |
| institution | OA Journals |
| issn | 1895-8001 2957-2460 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Wydawnictwo Uniwersytetu Wrocławskiego |
| record_format | Article |
| series | Studia Philosophica Wratislaviensia |
| spelling | doaj-art-dc637bfb6cb247db87442cc3905d72262025-08-20T02:05:23ZengWydawnictwo Uniwersytetu WrocławskiegoStudia Philosophica Wratislaviensia1895-80012957-24602025-06-0119417118610.19195/1895-8001.19.4.1019518Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryceFilip K. Leszczyńskihttps://orcid.org/0000-0001-8008-3069The article focuses on science communication in popularising academic knowledge, mainly through new media. Scholars often divide activities raising awareness of science into three types: (1) scientific communication, being an internal communication between scholars; (2) scholarly communication, being mainly academic teaching; (3) science communication, referring to the popularisation of science and sometimes also citizen science. In other words, in the third type of communication, the setting consists of experts and a non-professional audience. The article diagnoses that the popularisation of science in digital media, social media platforms is a severe challenge to scholars because of the engagement level of its participants and the lack of clear distinction between senders and receivers. Meanwhile, science and popular science outreach is achieved through the “oneway” expert model and, alternatively, a dialogue model. Unfortunately, this type of communication does not correspond with changing circumstances. This is the reason for raising the following questions: How can social relations between scholars and society be constructed without the distance unwanted in a digital world? How do we include the different cognitive needs of social media users in science communication? Those issues need detailed answers from scholars to obtain social understanding, support and trust. Several recommendations were proposed in the article, including rhetoric skills and a case study of popular science podcast “Science Vs”.https://wuwr.pl/spwr/article/view/17751science communicationpopularisationpublic awareness of sciencesocial mediasocial communicationrhetoric |
| spellingShingle | Filip K. Leszczyński Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce Studia Philosophica Wratislaviensia science communication popularisation public awareness of science social media social communication rhetoric |
| title | Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce |
| title_full | Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce |
| title_fullStr | Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce |
| title_full_unstemmed | Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce |
| title_short | Współczesne wyzwania popularyzacji wiedzy akademickiej w świetle rozważań o komunikacji naukowej i retoryce |
| title_sort | wspolczesne wyzwania popularyzacji wiedzy akademickiej w swietle rozwazan o komunikacji naukowej i retoryce |
| topic | science communication popularisation public awareness of science social media social communication rhetoric |
| url | https://wuwr.pl/spwr/article/view/17751 |
| work_keys_str_mv | AT filipkleszczynski wspołczesnewyzwaniapopularyzacjiwiedzyakademickiejwswietlerozwazanokomunikacjinaukowejiretoryce |