The Effect of Price Perception and E-Wom on Purchase Decisions on the E-Commerce Platfrom Shopee

The Effect of Price Perception and E-Wom on Purchase Decisions on the E-Commerce Platfrom Shopee

Purchasing behavior in the digital marketplace is shaped by several variables, notably consumers' perceptions of price and the influence of Electronic Word of Mouth (e-WOM). This research investigates the extent to which these two factors—price perception and e-WOM—affect consumer purchasing d...

Full description

Saved in:
Bibliographic Details
Main Authors: Elang Handika Kartawinata, Mohamad Ikbal Santoso, Yusuf Yusuf, Soesanty Maulany
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-06-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Price Perception, Electronic Word of Mouth, Consumer Purchase Behavior, E-Commerce, Shopee
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6863
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items