LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN

The importance of User Interface (UI) and User Experience (UX) in ensuring the practicality and usability of websites for users is well-recognized. The User Experience Questionnaire (UEQ) is widely employed to evaluate these aspects of a product, ensuring linguistic and cultural appropriateness for...

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Main Authors: Nurhayati Mohd Husni, Nur Atiqah Sia Abdullah
Format: Article
Language:English
Published: UiTM Press 2025-04-01
Series:Malaysian Journal of Computing
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author Nurhayati Mohd Husni
Nur Atiqah Sia Abdullah
author_facet Nurhayati Mohd Husni
Nur Atiqah Sia Abdullah
author_sort Nurhayati Mohd Husni
collection DOAJ
description The importance of User Interface (UI) and User Experience (UX) in ensuring the practicality and usability of websites for users is well-recognized. The User Experience Questionnaire (UEQ) is widely employed to evaluate these aspects of a product, ensuring linguistic and cultural appropriateness for its target locale based on country, region, or language. However, the UEQ lacks a module specifically designed to assess the localization properties of a product. This research aims to extend the UEQ by introducing a localization module that adheres to cross-cultural design principles. The study involved a systematic literature review to identify potential items for the localization module, followed by a brainstorming session with experienced IT experts to discuss and refine these items. The final list of items was statistically analyzed using SPSS software, resulting in a consolidated localization module. This module's correlation with task completion time was examined through convenience sampling and internal consistency analysis. Reliability was further assessed using Cronbach’s Alpha coefficient per scale method. The outcome is an additional module, named Localization in UEQ, which can be utilized alongside UEQ+ to evaluate a product's cultural and linguistic adaptability, enhancing its overall usability assessment.
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spelling doaj-art-dc584e57f3e24a9bb6a5b65722b3acf32025-08-20T02:29:50ZengUiTM PressMalaysian Journal of Computing2600-82382025-04-011012026203710.24191/mjoc.v10i1.4581LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGNNurhayati Mohd Husni0Nur Atiqah Sia Abdullah1College of Computing, Informatics and Mathematics, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, MalaysiaCollege of Computing, Informatics and Mathematics, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, MalaysiaThe importance of User Interface (UI) and User Experience (UX) in ensuring the practicality and usability of websites for users is well-recognized. The User Experience Questionnaire (UEQ) is widely employed to evaluate these aspects of a product, ensuring linguistic and cultural appropriateness for its target locale based on country, region, or language. However, the UEQ lacks a module specifically designed to assess the localization properties of a product. This research aims to extend the UEQ by introducing a localization module that adheres to cross-cultural design principles. The study involved a systematic literature review to identify potential items for the localization module, followed by a brainstorming session with experienced IT experts to discuss and refine these items. The final list of items was statistically analyzed using SPSS software, resulting in a consolidated localization module. This module's correlation with task completion time was examined through convenience sampling and internal consistency analysis. Reliability was further assessed using Cronbach’s Alpha coefficient per scale method. The outcome is an additional module, named Localization in UEQ, which can be utilized alongside UEQ+ to evaluate a product's cultural and linguistic adaptability, enhancing its overall usability assessment.cronbach’s alphacross-cultural designinternal consistency analysislocalizationusability assessmentuser experience questionnaire (ueq)
spellingShingle Nurhayati Mohd Husni
Nur Atiqah Sia Abdullah
LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN
Malaysian Journal of Computing
cronbach’s alpha
cross-cultural design
internal consistency analysis
localization
usability assessment
user experience questionnaire (ueq)
title LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN
title_full LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN
title_fullStr LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN
title_full_unstemmed LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN
title_short LOCALIZATION MODULE IN USER EXPERIENCE QUESTIONNAIRE FOR CROSS-CULTURAL WEBSITE DESIGN
title_sort localization module in user experience questionnaire for cross cultural website design
topic cronbach’s alpha
cross-cultural design
internal consistency analysis
localization
usability assessment
user experience questionnaire (ueq)
work_keys_str_mv AT nurhayatimohdhusni localizationmoduleinuserexperiencequestionnaireforcrossculturalwebsitedesign
AT nuratiqahsiaabdullah localizationmoduleinuserexperiencequestionnaireforcrossculturalwebsitedesign