Crowd-Sourced Evaluation: A Qualitative Study of User-Generated Product Review Videos on ExpoTV.com
Background: While user-generated videos are typically associated with humorous or shocking videos far removed from the rigorous world of evaluation, this paper explores the potential for utilizing user-generated videos as evaluation data. This topic is addressed through a qualitative pilot study of...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
The Evaluation Center at Western Michigan University
2012-01-01
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| Series: | Journal of MultiDisciplinary Evaluation |
| Subjects: | |
| Online Access: | https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/338 |
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