Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness
In 2022, the EU coordinated action “From the Hives” (Honey 2021–2022) revealed that 46% of imported honey in the EU did not comply with the “Honey Directive” and is suspected of adulteration. Nowadays the blockchain ecosystem is a digital technology that could be used to trace honey, assisting in fr...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-04-01
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| Series: | Frontiers in Sustainable Food Systems |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1566341/full |
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| author | Selene Ivette Ornelas Herrera Selene Ivette Ornelas Herrera Yasmina Baba Yamna Erraach Yamna Erraach Emna Ouertani Emna Ouertani Lamia Arfa Lamia Arfa Seval Mutlu Çamoğlu Tiziana de-Magistris Zein Kallas Zein Kallas |
| author_facet | Selene Ivette Ornelas Herrera Selene Ivette Ornelas Herrera Yasmina Baba Yamna Erraach Yamna Erraach Emna Ouertani Emna Ouertani Lamia Arfa Lamia Arfa Seval Mutlu Çamoğlu Tiziana de-Magistris Zein Kallas Zein Kallas |
| author_sort | Selene Ivette Ornelas Herrera |
| collection | DOAJ |
| description | In 2022, the EU coordinated action “From the Hives” (Honey 2021–2022) revealed that 46% of imported honey in the EU did not comply with the “Honey Directive” and is suspected of adulteration. Nowadays the blockchain ecosystem is a digital technology that could be used to trace honey, assisting in fraud reduction and ensuring the authenticity of the botanical and geographical origin of the honey. Nevertheless, its implementation is limited by stakeholders’ acceptance, particularly beekeepers’ decisions. With the aim of identify principal factor affecting beekeepers blockchain adoption, this study applied two theoretical models at the farm level, related to technology adoption: The Theory of Planned Behavior (TPB) and the Technology Adoption Model (TAM). In both models, an additional construct identified as digital maturity was included, analysing their impact on the intention to adopt blockchain through the PLS-SEM method. General findings show that all constructs of both extended models influence the intention to adopt blockchain. Especially, the extended TAM model showed better results than extended TPB according to the explained variance (64.0 and 62.0% respectively). In these models, the perceived behavioral control of TPB and the usefulness perception of TAM were the major predictors of intention to adopt blockchain. Moreover, the digital maturity of farmers was a pivotal factor in enhancing the adoption of such innovations. The findings indicated that implementing blockchain necessitates the provision of training and resources to enhance beekeepers’ competencies, thereby augmenting their trust and proficiency in utilizing digital technologies. Furthermore, the creation of user-friendly interfaces is critical for acceptance, emphasizing the importance of a collaborative process between blockchain designers and beekeepers. |
| format | Article |
| id | doaj-art-dc098039d20140059098fd39cb5b715b |
| institution | OA Journals |
| issn | 2571-581X |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Food Systems |
| spelling | doaj-art-dc098039d20140059098fd39cb5b715b2025-08-20T02:20:12ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2025-04-01910.3389/fsufs.2025.15663411566341Analysing blockchain adoption in beekeeping: application of theoretical models and their effectivenessSelene Ivette Ornelas Herrera0Selene Ivette Ornelas Herrera1Yasmina Baba2Yamna Erraach3Yamna Erraach4Emna Ouertani5Emna Ouertani6Lamia Arfa7Lamia Arfa8Seval Mutlu Çamoğlu9Tiziana de-Magistris10Zein Kallas11Zein Kallas12Centre de Recerca en Economia i Desenvolupament Agroalimentari (CREDA-IRTA), Castelldefels, SpainUniversitat Politecnica de Catalunya (UPC), Barcelona, SpainUniversity of Barcelona, Barcelona, SpainNational Institute of Agronomy of Tunisia (INAT) – University of Carthage, Carthage, TunisiaRural Economy Laboratory (LER), National Institute of Agronomic Research of Tunisia, University of Carthage, Carthage, TunisiaRural Economy Laboratory (LER), National Institute of Agronomic Research of Tunisia, University of Carthage, Carthage, TunisiaHigher School of Agriculture of Mograne (ESAM) – University of Carthage, Carthage, TunisiaNational Institute of Agronomy of Tunisia (INAT) – University of Carthage, Carthage, TunisiaRural Economy Laboratory (LER), National Institute of Agronomic Research of Tunisia, University of Carthage, Carthage, TunisiaDepartment of Economics, Ünye Faculty of Economics and Administrative Sciences, Ordu University, Ordu, TürkiyeAragon Agrifood Research and Technology Center (CITA), Zaragoza, SpainCentre de Recerca en Economia i Desenvolupament Agroalimentari (CREDA-IRTA), Castelldefels, SpainUniversitat Politecnica de Catalunya (UPC), Barcelona, SpainIn 2022, the EU coordinated action “From the Hives” (Honey 2021–2022) revealed that 46% of imported honey in the EU did not comply with the “Honey Directive” and is suspected of adulteration. Nowadays the blockchain ecosystem is a digital technology that could be used to trace honey, assisting in fraud reduction and ensuring the authenticity of the botanical and geographical origin of the honey. Nevertheless, its implementation is limited by stakeholders’ acceptance, particularly beekeepers’ decisions. With the aim of identify principal factor affecting beekeepers blockchain adoption, this study applied two theoretical models at the farm level, related to technology adoption: The Theory of Planned Behavior (TPB) and the Technology Adoption Model (TAM). In both models, an additional construct identified as digital maturity was included, analysing their impact on the intention to adopt blockchain through the PLS-SEM method. General findings show that all constructs of both extended models influence the intention to adopt blockchain. Especially, the extended TAM model showed better results than extended TPB according to the explained variance (64.0 and 62.0% respectively). In these models, the perceived behavioral control of TPB and the usefulness perception of TAM were the major predictors of intention to adopt blockchain. Moreover, the digital maturity of farmers was a pivotal factor in enhancing the adoption of such innovations. The findings indicated that implementing blockchain necessitates the provision of training and resources to enhance beekeepers’ competencies, thereby augmenting their trust and proficiency in utilizing digital technologies. Furthermore, the creation of user-friendly interfaces is critical for acceptance, emphasizing the importance of a collaborative process between blockchain designers and beekeepers.https://www.frontiersin.org/articles/10.3389/fsufs.2025.1566341/fullblockchain (BCT)beekeepers’ adoptiontechnology acceptance model (TAM)theory of planned behavior (TPB)digital maturity (DM) |
| spellingShingle | Selene Ivette Ornelas Herrera Selene Ivette Ornelas Herrera Yasmina Baba Yamna Erraach Yamna Erraach Emna Ouertani Emna Ouertani Lamia Arfa Lamia Arfa Seval Mutlu Çamoğlu Tiziana de-Magistris Zein Kallas Zein Kallas Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness Frontiers in Sustainable Food Systems blockchain (BCT) beekeepers’ adoption technology acceptance model (TAM) theory of planned behavior (TPB) digital maturity (DM) |
| title | Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness |
| title_full | Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness |
| title_fullStr | Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness |
| title_full_unstemmed | Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness |
| title_short | Analysing blockchain adoption in beekeeping: application of theoretical models and their effectiveness |
| title_sort | analysing blockchain adoption in beekeeping application of theoretical models and their effectiveness |
| topic | blockchain (BCT) beekeepers’ adoption technology acceptance model (TAM) theory of planned behavior (TPB) digital maturity (DM) |
| url | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1566341/full |
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