Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic
This main intent of this research is to illustrate how Snow Peak, a global outdoors retailer headquartered in Japan, utilized modern technology to revamp people operations, culture and leadership during the Covid-19 global pandemic. It also provides insights into how traditional organizations can...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-05-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no26vol2/13.pdf |
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| _version_ | 1849327912925265920 |
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| author | Dorin MARCHIS Nitin HINGARH Hirotoshi SATO Cristian VLAD Marius PROFIROIU |
| author_facet | Dorin MARCHIS Nitin HINGARH Hirotoshi SATO Cristian VLAD Marius PROFIROIU |
| author_sort | Dorin MARCHIS |
| collection | DOAJ |
| description | This main intent of this research is to illustrate how Snow Peak, a global
outdoors retailer headquartered in Japan, utilized modern technology to revamp
people operations, culture and leadership during the Covid-19 global pandemic.
It also provides insights into how traditional organizations can employ agile
practices and other advanced people operations and communications initiatives to
activate inclusion and provide opportunities for organizational transformation and
business growth.
The researchers analyzed multiple factors of impact which influenced culture,
legacy business practices, work arrangements and digital technology adoption leading
to the creation of a modern business architecture and organizational resilience, with a
new, inclusive and people-focused style of leadership, needed to operate business
through challenging times and unforeseen circumstances. |
| format | Article |
| id | doaj-art-dc0795f98d6742d7b79c8101378de01f |
| institution | Kabale University |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-dc0795f98d6742d7b79c8101378de01f2025-08-20T03:47:44ZengEditura ASERevista de Management Comparat International1582-34582601-09682025-05-0126240241310.24818/RMCI.2025.2.402Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global PandemicDorin MARCHIS0Nitin HINGARH1Hirotoshi SATO2Cristian VLAD3Marius PROFIROIU4Bucharest University of Economics StudiesBabes Bolyai University, Faculty of European StudiesBucharest University of Economics StudiesBabes Bolyai University, Faculty of European StudiesBucharest University of Economics StudiesThis main intent of this research is to illustrate how Snow Peak, a global outdoors retailer headquartered in Japan, utilized modern technology to revamp people operations, culture and leadership during the Covid-19 global pandemic. It also provides insights into how traditional organizations can employ agile practices and other advanced people operations and communications initiatives to activate inclusion and provide opportunities for organizational transformation and business growth. The researchers analyzed multiple factors of impact which influenced culture, legacy business practices, work arrangements and digital technology adoption leading to the creation of a modern business architecture and organizational resilience, with a new, inclusive and people-focused style of leadership, needed to operate business through challenging times and unforeseen circumstances.https://www.rmci.ase.ro/no26vol2/13.pdfdigitaltalentcultureleadershipglobalmanagementtechnologyjapaninnovationtransformationresilienceinpact |
| spellingShingle | Dorin MARCHIS Nitin HINGARH Hirotoshi SATO Cristian VLAD Marius PROFIROIU Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic Revista de Management Comparat International digital talent culture leadership global management technology japan innovation transformation resilience inpact |
| title | Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic |
| title_full | Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic |
| title_fullStr | Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic |
| title_full_unstemmed | Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic |
| title_short | Changing Leadership and Culture through Digital Technology at Snowpeak in Japan during the Covid-19 Global Pandemic |
| title_sort | changing leadership and culture through digital technology at snowpeak in japan during the covid 19 global pandemic |
| topic | digital talent culture leadership global management technology japan innovation transformation resilience inpact |
| url | https://www.rmci.ase.ro/no26vol2/13.pdf |
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