MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES
This article considers marketing communications in social media as one of the most popular spheres of modern marketing allowing to support constant double-sided connection with consumers. Definitions of social media, their types and particularities are given. Social media users’ core motives, their...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2017-10-01
|
| Series: | Финансы: теория и практика |
| Subjects: | |
| Online Access: | https://financetp.fa.ru/jour/article/view/134 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
