The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior

The concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs. Consumption now includes the psychological needs of people as well as their physical needs. C...

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Main Author: İbrahim Avcı
Format: Article
Language:English
Published: Istanbul University Press 2022-06-01
Series:Journal of Economy Culture and Society
Subjects:
Online Access:https://dergipark.org.tr/en/download/article-file/1560410
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author İbrahim Avcı
author_facet İbrahim Avcı
author_sort İbrahim Avcı
collection DOAJ
description The concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs. Consumption now includes the psychological needs of people as well as their physical needs. Consumers can buy things they do not need by acting pleasure-orientedly, and they exhibit consumption behaviors to provide psychological satisfaction. One of the consumer-purchase patterns is found to demonstrate others in the social environment. Therefore, non-need consumption focused on pleasure and display causes excessive consumption; this situation can also cause wastefulness. Accordingly, in the present study, the aim was to examine the effect of conspicuous consumption behavior on wasteful consumption behavior and the mediating role of hedonic consumption behavior in this effect. With the online survey form prepared, 519 participants were reached between the dates of 21.05.2020-06.07.2020. The data obtained were analyzed with the SPSS 21, AMOS 24, and PROCESS 3.5 programs. After the analysis, it was concluded that conspicuous consumption behavior has an effect on wasteful consumption behavior and that hedonic consumption behavior has a mediating effect.
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spelling doaj-art-dbf2061c199f459fa3e999eb6e7a73f32025-02-04T10:18:43ZengIstanbul University PressJournal of Economy Culture and Society2645-87722022-06-016516117910.26650/JECS2021-8756424The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behaviorİbrahim Avcı0https://orcid.org/0000-0001-9112-5076Gümüşhane Üniversitesi, Gümüşhane, TürkiyeThe concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs. Consumption now includes the psychological needs of people as well as their physical needs. Consumers can buy things they do not need by acting pleasure-orientedly, and they exhibit consumption behaviors to provide psychological satisfaction. One of the consumer-purchase patterns is found to demonstrate others in the social environment. Therefore, non-need consumption focused on pleasure and display causes excessive consumption; this situation can also cause wastefulness. Accordingly, in the present study, the aim was to examine the effect of conspicuous consumption behavior on wasteful consumption behavior and the mediating role of hedonic consumption behavior in this effect. With the online survey form prepared, 519 participants were reached between the dates of 21.05.2020-06.07.2020. The data obtained were analyzed with the SPSS 21, AMOS 24, and PROCESS 3.5 programs. After the analysis, it was concluded that conspicuous consumption behavior has an effect on wasteful consumption behavior and that hedonic consumption behavior has a mediating effect.https://dergipark.org.tr/en/download/article-file/1560410consumption behaviorconspicuous consumptionwasteful consumptionhedonic consumptionmediation effec
spellingShingle İbrahim Avcı
The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior
Journal of Economy Culture and Society
consumption behavior
conspicuous consumption
wasteful consumption
hedonic consumption
mediation effec
title The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior
title_full The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior
title_fullStr The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior
title_full_unstemmed The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior
title_short The Effect of Conspicuous Consumption Behavior on Wasteful Consumption Behavior: The Intermediary Role of Hedonic Consumption Behavior
title_sort effect of conspicuous consumption behavior on wasteful consumption behavior the intermediary role of hedonic consumption behavior
topic consumption behavior
conspicuous consumption
wasteful consumption
hedonic consumption
mediation effec
url https://dergipark.org.tr/en/download/article-file/1560410
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AT ibrahimavcı effectofconspicuousconsumptionbehavioronwastefulconsumptionbehaviortheintermediaryroleofhedonicconsumptionbehavior