Customer Loyalty Based on Service Quality, Banking Image, and Fairness Mediating Role of Customer Satisfaction

Customer Loyalty Based on Service Quality, Banking Image, and Fairness Mediating Role of Customer Satisfaction

Background: Technological advances have impacted intense business competition in the banking world, requiring all banks to compete in updating systems to maintain customer loyalty, which is essential to a business' success. Influencingtors influencing customer loyalty are service quality, banki...

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Bibliographic Details
Main Authors: Abdul Fatah Rusydi, Muhtadi Ridwan, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Fuadah Binti Johari
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2024-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/54890
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