Implications of Advertising Lag on the Dynamic Optimal Decisions in an O2O Supply Chain
The advertising lag effect and the reference quality effect are intrinsic properties of the market that influence supply chain performance. In this paper, we use the differential game theory considering the above two effects under an O2O (online to offline) environment. We investigate how these two...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2021/6681319 |
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