Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price
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| Main Authors: | Chuan Zheng, Danling Sun, Munirah Khamarudin, Azanin Ahmad, Han Wei, Jie Xu |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12289033/?tool=EBI |
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