Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction
IntroductionThe technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and...
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| Main Authors: | Chen-Chung Ma, Tzu-Chi Ou, Chun-Mei Tsai, Tai-Hsiang Chen |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2024.1471496/full |
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