The next frontier of the Internet of Behaviors: data-driven nudging in smart tourism
Purpose – This conceptual study examines the implications of the Internet of Behaviors (IoB) for tourism stakeholders in a hyper-connected and data-driven world. Design/methodology/approach – Based on nudge theory, a literature review and empirical evidence from multidisciplinary research, this stud...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-11-2022-0288/full/pdf |
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