Forming relationships on the e-commerce market as a basis to build loyalty and create value for the customer. Empirical findings

Forming relationships on the e-commerce market as a basis to build loyalty and create value for the customer. Empirical findings

The dynamic development of information technology, especially the Internet, which has taken place in recent years has brought many new opportunities to use the Internet in business operations. The Internet has created new opportunities for the development of enterprises. It was its dynamic boom that...

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Bibliographic Details
Main Authors: Michałowska Mariola, Kotylak Sławomir, Danielak Wiesław
Format: Article
Language:English
Published: Faculty of Law and Economic Sciences University of Zielona Góra 2015-05-01
Series:Management
Subjects:
relationships
loyalty
value creation
e-commerce
customer
internet shops
relacje
lojalność
tworzenie wartości
klient
sklepy internetowe
Online Access:http://www.degruyter.com/view/j/manment.2015.19.issue-1/manment-2015-0005/manment-2015-0005.xml?format=INT
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