Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung

Analysis of Factors Affecting Customer Loyalty of Meatball Stalls in the City of Bandung

This study aims to analyze the influence of product quality, price, and service on customer loyalty in meatball stalls in Bandung, Indonesia. A quantitative approach was used with a survey method involving 111 active customers. The questionnaire instrument was tested for validity and reliability be...

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Bibliographic Details
Main Authors: Fitriyani Fitriyani, Aryanto Aryanto, Evan Jaelani
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Customer Loyalty
Price
Product Quality
Service Quality
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7140
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