Impact of the use of social networking sites on job performance: effect of digital competence
This research examines the role that digital competence and the use of social networking sites (SNS) play in the workplace, focusing on female executives in the tourism sector. It analyzes the intersection between digital culture, technological innovation and its application in professional and ever...
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Format: | Article |
Language: | English |
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University of the Algarve - ESGHT - CIEO
2024-04-01
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Series: | Tourism & Management Studies |
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Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/2368 |
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author | Luz María Moyano-Castolo Karla Barajas-Portas Jorge Alberto Hidalgo-Toledo |
author_facet | Luz María Moyano-Castolo Karla Barajas-Portas Jorge Alberto Hidalgo-Toledo |
author_sort | Luz María Moyano-Castolo |
collection | DOAJ |
description | This research examines the role that digital competence and the use of social networking sites (SNS) play in the workplace, focusing on female executives in the tourism sector. It analyzes the intersection between digital culture, technological innovation and its application in professional and everyday contexts. Despite the predominance of women in the sector, persistent gender gaps are observed in the workplace. It is argued that the domain of digital skills can act as a catalyst to mitigate these inequalities. The article offers an enriched definition of digital competence and examines its impact on job performance while addressing the risks and guidelines associated with the use of socio-digital networks. An analytical model is proposed to assess the job performance of female executives in tourism, focusing on digital technology and knowledge transfer. The results indicate a positive correlation between the versatile use of socio-digital networks and job performance. The importance of digital competence in the contemporary era is highlighted, and its implications for organizational culture, job satisfaction, academic performance and employee retention are discussed. |
format | Article |
id | doaj-art-db30cc0575de4e3ab523222b8d34150b |
institution | Kabale University |
issn | 2182-8466 |
language | English |
publishDate | 2024-04-01 |
publisher | University of the Algarve - ESGHT - CIEO |
record_format | Article |
series | Tourism & Management Studies |
spelling | doaj-art-db30cc0575de4e3ab523222b8d34150b2025-01-08T14:20:58ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662024-04-0120SI6175Impact of the use of social networking sites on job performance: effect of digital competence Luz María Moyano-Castolo 0Karla Barajas-Portas 1Jorge Alberto Hidalgo-Toledo 2Universidad Anáhuac México Universidad Anáhuac México Universidad Anáhuac México This research examines the role that digital competence and the use of social networking sites (SNS) play in the workplace, focusing on female executives in the tourism sector. It analyzes the intersection between digital culture, technological innovation and its application in professional and everyday contexts. Despite the predominance of women in the sector, persistent gender gaps are observed in the workplace. It is argued that the domain of digital skills can act as a catalyst to mitigate these inequalities. The article offers an enriched definition of digital competence and examines its impact on job performance while addressing the risks and guidelines associated with the use of socio-digital networks. An analytical model is proposed to assess the job performance of female executives in tourism, focusing on digital technology and knowledge transfer. The results indicate a positive correlation between the versatile use of socio-digital networks and job performance. The importance of digital competence in the contemporary era is highlighted, and its implications for organizational culture, job satisfaction, academic performance and employee retention are discussed.https://www.tmstudies.net/index.php/ectms/article/view/2368social networking sitesjob performancedigital competenciessocial networksdigital skills |
spellingShingle | Luz María Moyano-Castolo Karla Barajas-Portas Jorge Alberto Hidalgo-Toledo Impact of the use of social networking sites on job performance: effect of digital competence Tourism & Management Studies social networking sites job performance digital competencies social networks digital skills |
title | Impact of the use of social networking sites on job performance: effect of digital competence |
title_full | Impact of the use of social networking sites on job performance: effect of digital competence |
title_fullStr | Impact of the use of social networking sites on job performance: effect of digital competence |
title_full_unstemmed | Impact of the use of social networking sites on job performance: effect of digital competence |
title_short | Impact of the use of social networking sites on job performance: effect of digital competence |
title_sort | impact of the use of social networking sites on job performance effect of digital competence |
topic | social networking sites job performance digital competencies social networks digital skills |
url | https://www.tmstudies.net/index.php/ectms/article/view/2368 |
work_keys_str_mv | AT luzmariamoyanocastolo impactoftheuseofsocialnetworkingsitesonjobperformanceeffectofdigitalcompetence AT karlabarajasportas impactoftheuseofsocialnetworkingsitesonjobperformanceeffectofdigitalcompetence AT jorgealbertohidalgotoledo impactoftheuseofsocialnetworkingsitesonjobperformanceeffectofdigitalcompetence |