Impact of the use of social networking sites on job performance: effect of digital competence

This research examines the role that digital competence and the use of social networking sites (SNS) play in the workplace, focusing on female executives in the tourism sector. It analyzes the intersection between digital culture, technological innovation and its application in professional and ever...

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Main Authors: Luz María Moyano-Castolo, Karla Barajas-Portas, Jorge Alberto Hidalgo-Toledo
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2024-04-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/2368
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author Luz María Moyano-Castolo
Karla Barajas-Portas
Jorge Alberto Hidalgo-Toledo
author_facet Luz María Moyano-Castolo
Karla Barajas-Portas
Jorge Alberto Hidalgo-Toledo
author_sort Luz María Moyano-Castolo
collection DOAJ
description This research examines the role that digital competence and the use of social networking sites (SNS) play in the workplace, focusing on female executives in the tourism sector. It analyzes the intersection between digital culture, technological innovation and its application in professional and everyday contexts. Despite the predominance of women in the sector, persistent gender gaps are observed in the workplace. It is argued that the domain of digital skills can act as a catalyst to mitigate these inequalities. The article offers an enriched definition of digital competence and examines its impact on job performance while addressing the risks and guidelines associated with the use of socio-digital networks. An analytical model is proposed to assess the job performance of female executives in tourism, focusing on digital technology and knowledge transfer. The results indicate a positive correlation between the versatile use of socio-digital networks and job performance. The importance of digital competence in the contemporary era is highlighted, and its implications for organizational culture, job satisfaction, academic performance and employee retention are discussed.
format Article
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institution Kabale University
issn 2182-8466
language English
publishDate 2024-04-01
publisher University of the Algarve - ESGHT - CIEO
record_format Article
series Tourism & Management Studies
spelling doaj-art-db30cc0575de4e3ab523222b8d34150b2025-01-08T14:20:58ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662024-04-0120SI6175Impact of the use of social networking sites on job performance: effect of digital competence Luz María Moyano-Castolo 0Karla Barajas-Portas 1Jorge Alberto Hidalgo-Toledo 2Universidad Anáhuac México Universidad Anáhuac México Universidad Anáhuac México This research examines the role that digital competence and the use of social networking sites (SNS) play in the workplace, focusing on female executives in the tourism sector. It analyzes the intersection between digital culture, technological innovation and its application in professional and everyday contexts. Despite the predominance of women in the sector, persistent gender gaps are observed in the workplace. It is argued that the domain of digital skills can act as a catalyst to mitigate these inequalities. The article offers an enriched definition of digital competence and examines its impact on job performance while addressing the risks and guidelines associated with the use of socio-digital networks. An analytical model is proposed to assess the job performance of female executives in tourism, focusing on digital technology and knowledge transfer. The results indicate a positive correlation between the versatile use of socio-digital networks and job performance. The importance of digital competence in the contemporary era is highlighted, and its implications for organizational culture, job satisfaction, academic performance and employee retention are discussed.https://www.tmstudies.net/index.php/ectms/article/view/2368social networking sitesjob performancedigital competenciessocial networksdigital skills
spellingShingle Luz María Moyano-Castolo
Karla Barajas-Portas
Jorge Alberto Hidalgo-Toledo
Impact of the use of social networking sites on job performance: effect of digital competence
Tourism & Management Studies
social networking sites
job performance
digital competencies
social networks
digital skills
title Impact of the use of social networking sites on job performance: effect of digital competence
title_full Impact of the use of social networking sites on job performance: effect of digital competence
title_fullStr Impact of the use of social networking sites on job performance: effect of digital competence
title_full_unstemmed Impact of the use of social networking sites on job performance: effect of digital competence
title_short Impact of the use of social networking sites on job performance: effect of digital competence
title_sort impact of the use of social networking sites on job performance effect of digital competence
topic social networking sites
job performance
digital competencies
social networks
digital skills
url https://www.tmstudies.net/index.php/ectms/article/view/2368
work_keys_str_mv AT luzmariamoyanocastolo impactoftheuseofsocialnetworkingsitesonjobperformanceeffectofdigitalcompetence
AT karlabarajasportas impactoftheuseofsocialnetworkingsitesonjobperformanceeffectofdigitalcompetence
AT jorgealbertohidalgotoledo impactoftheuseofsocialnetworkingsitesonjobperformanceeffectofdigitalcompetence