The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions
This study analyzes both the perceptions and the preferences of Romanian registrants of .ro domain names, a fundamental element of Romania’s national digital identity. Through a quantitative approach, with the help of an online survey, we have collected the responses of 50 registrants, users who...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2025-02-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%203/25.pdf |
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| _version_ | 1850284731364540416 |
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| author | Ionut Tanase Lucia Nicoleta Barbu Georgiana Rusu |
| author_facet | Ionut Tanase Lucia Nicoleta Barbu Georgiana Rusu |
| author_sort | Ionut Tanase |
| collection | DOAJ |
| description | This study analyzes both the perceptions and the preferences of Romanian registrants of .ro
domain names, a fundamental element of Romania’s national digital identity. Through a
quantitative approach, with the help of an online survey, we have collected the responses of 50
registrants, users who have registered at least one .ro domain in their lifetime. The study analyzes
factors such as ease of registration process, the reasons of choosing .ro domains, preference over
other TLD and the general perception of the .ro extension.
The study shows the importance of .ro domain names as a powerful online marketing tool for
online branding, regional competitiveness and increasing user’s trust while also providing some
insight into the decision-making process regarding domain registration. These conclusions
contribute to a better understanding of the advantages of ccTLD’s, having relevant implications for
companies, individuals and digital marketing professionals interested in optimizing strategies on
the local online market. |
| format | Article |
| id | doaj-art-daec1f475f8548408efecc3e3ddc0573 |
| institution | OA Journals |
| issn | 2393-3127 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj-art-daec1f475f8548408efecc3e3ddc05732025-08-20T01:47:29ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272025-02-01XXIV2312316The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants PerceptionsIonut Tanase0Lucia Nicoleta Barbu1Georgiana Rusu2The Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThis study analyzes both the perceptions and the preferences of Romanian registrants of .ro domain names, a fundamental element of Romania’s national digital identity. Through a quantitative approach, with the help of an online survey, we have collected the responses of 50 registrants, users who have registered at least one .ro domain in their lifetime. The study analyzes factors such as ease of registration process, the reasons of choosing .ro domains, preference over other TLD and the general perception of the .ro extension. The study shows the importance of .ro domain names as a powerful online marketing tool for online branding, regional competitiveness and increasing user’s trust while also providing some insight into the decision-making process regarding domain registration. These conclusions contribute to a better understanding of the advantages of ccTLD’s, having relevant implications for companies, individuals and digital marketing professionals interested in optimizing strategies on the local online market. https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%203/25.pdfdomainscctlddigital identitydomain registrationro domains |
| spellingShingle | Ionut Tanase Lucia Nicoleta Barbu Georgiana Rusu The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions Ovidius University Annals: Economic Sciences Series domains cctld digital identity domain registration ro domains |
| title | The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions |
| title_full | The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions |
| title_fullStr | The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions |
| title_full_unstemmed | The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions |
| title_short | The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions |
| title_sort | role of ro domains in strengthening digital identity and local branding in romania insights from registrants perceptions |
| topic | domains cctld digital identity domain registration ro domains |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%203/25.pdf |
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