THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS OF HERBAL MEDICINE CONSUMERS AT CV AA

THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS OF HERBAL MEDICINE CONSUMERS AT CV AA

The increasing demand for herbal medicine, particularly in the form of jamu, in Indonesia presents a business opportunity for jamu producers. The growing number of jamu producers has led to intense competition, prompting companies to meet consumer needs, expand their market reach, and innovate to ma...

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Bibliographic Details
Main Authors: helmi wisanggeni, hermeindito
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2024-11-01
Series:Business and Finance Journal
Subjects:
product
price
place
promotion
purchase decision
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/6026
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