THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS OF HERBAL MEDICINE CONSUMERS AT CV AA
The increasing demand for herbal medicine, particularly in the form of jamu, in Indonesia presents a business opportunity for jamu producers. The growing number of jamu producers has led to intense competition, prompting companies to meet consumer needs, expand their market reach, and innovate to ma...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nahdlatul Ulama Surabaya
2024-11-01
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| Series: | Business and Finance Journal |
| Subjects: | |
| Online Access: | https://journal2.unusa.ac.id/index.php/BFJ/article/view/6026 |
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