Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform
This study examines how a low-carbon manufacturer strategically adopts blockchain technology and selects sales modes with a dual-purpose e-commerce platform that focuses on both profit and consumer surplus. We develop six game-theoretic models by combining three sales modes (agency, reselling, and d...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
|
| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/6/458 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850164447318900736 |
|---|---|
| author | Lirong Wu Congying Duan Qingkai Ji |
| author_facet | Lirong Wu Congying Duan Qingkai Ji |
| author_sort | Lirong Wu |
| collection | DOAJ |
| description | This study examines how a low-carbon manufacturer strategically adopts blockchain technology and selects sales modes with a dual-purpose e-commerce platform that focuses on both profit and consumer surplus. We develop six game-theoretic models by combining three sales modes (agency, reselling, and dual modes) with two blockchain scenarios (adoption vs. non-adoption). Using backward induction, we derive equilibrium strategies for supply chain members and analyze the impacts of key parameters. Building on these analyses, we further investigate the joint decision-making of blockchain adoption and sales mode selection, exploring how the platform’s consumer surplus concern influences manufacturer decisions, and evaluating the economic value created by blockchain under alternative sales modes, ultimately leading to three key findings: (1) The agency mode is generally preferred in most cases, especially when the platform has a moderate level of concern for consumer surplus. Blockchain adoption is only recommended when its unit operational cost is below certain thresholds, and it can significantly impact the choice between agency and dual modes based on the platform’s consumer surplus concern. (2) Platform’s degree of consumer surplus concern exerts a negligible effect on manufacturer’s sales mode selection without blockchain, but it becomes crucial and can trigger a shift to the dual mode when blockchain is adopted. (3) Blockchain generates the greatest economic value for the manufacturer under the dual mode, regardless of cost thresholds. For platforms, the optimal strategy depends on blockchain’s unit operational cost, with the reselling mode being optimal for low cost and the agency mode preferred for higher cost. |
| format | Article |
| id | doaj-art-dae3beca9b43493e8d54b7f43aca86d0 |
| institution | OA Journals |
| issn | 2079-8954 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Systems |
| spelling | doaj-art-dae3beca9b43493e8d54b7f43aca86d02025-08-20T02:21:58ZengMDPI AGSystems2079-89542025-06-0113645810.3390/systems13060458Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose PlatformLirong Wu0Congying Duan1Qingkai Ji2School of Economics and Management, Shanxi University, Taiyuan 030031, ChinaSchool of Economics and Management, Shanxi University, Taiyuan 030031, ChinaInternational Business School, Hainan University, Haikou 570228, ChinaThis study examines how a low-carbon manufacturer strategically adopts blockchain technology and selects sales modes with a dual-purpose e-commerce platform that focuses on both profit and consumer surplus. We develop six game-theoretic models by combining three sales modes (agency, reselling, and dual modes) with two blockchain scenarios (adoption vs. non-adoption). Using backward induction, we derive equilibrium strategies for supply chain members and analyze the impacts of key parameters. Building on these analyses, we further investigate the joint decision-making of blockchain adoption and sales mode selection, exploring how the platform’s consumer surplus concern influences manufacturer decisions, and evaluating the economic value created by blockchain under alternative sales modes, ultimately leading to three key findings: (1) The agency mode is generally preferred in most cases, especially when the platform has a moderate level of concern for consumer surplus. Blockchain adoption is only recommended when its unit operational cost is below certain thresholds, and it can significantly impact the choice between agency and dual modes based on the platform’s consumer surplus concern. (2) Platform’s degree of consumer surplus concern exerts a negligible effect on manufacturer’s sales mode selection without blockchain, but it becomes crucial and can trigger a shift to the dual mode when blockchain is adopted. (3) Blockchain generates the greatest economic value for the manufacturer under the dual mode, regardless of cost thresholds. For platforms, the optimal strategy depends on blockchain’s unit operational cost, with the reselling mode being optimal for low cost and the agency mode preferred for higher cost.https://www.mdpi.com/2079-8954/13/6/458e-commerce supply chaindual-purpose platformblockchain adoptionsales mode |
| spellingShingle | Lirong Wu Congying Duan Qingkai Ji Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform Systems e-commerce supply chain dual-purpose platform blockchain adoption sales mode |
| title | Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform |
| title_full | Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform |
| title_fullStr | Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform |
| title_full_unstemmed | Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform |
| title_short | Manufacturer Strategies for Blockchain Adoption and Sales Mode Selection with a Dual-Purpose Platform |
| title_sort | manufacturer strategies for blockchain adoption and sales mode selection with a dual purpose platform |
| topic | e-commerce supply chain dual-purpose platform blockchain adoption sales mode |
| url | https://www.mdpi.com/2079-8954/13/6/458 |
| work_keys_str_mv | AT lirongwu manufacturerstrategiesforblockchainadoptionandsalesmodeselectionwithadualpurposeplatform AT congyingduan manufacturerstrategiesforblockchainadoptionandsalesmodeselectionwithadualpurposeplatform AT qingkaiji manufacturerstrategiesforblockchainadoptionandsalesmodeselectionwithadualpurposeplatform |