A Greenpreneurship Framework for Okra Business to Global Sustainability
Abstract: A Greenpreneurship Framework for Okra Business to Global Sustainability Purpose: Developing a sustainable okra business model oriented towards the global market by considering environmental, technological, social, and economic aspects. Method: Utilizing Participatory Action Research b...
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| Format: | Article |
| Language: | English |
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Politeknik Negeri Malang
2025-03-01
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| Series: | Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen |
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| Online Access: | https://jurnal.polinema.ac.id/index.php/JRAAM/article/view/6423 |
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| author | Resha Dwi Ayu Pangesti Mulyono Nadya Astadewi Putri Abdullah |
| author_facet | Resha Dwi Ayu Pangesti Mulyono Nadya Astadewi Putri Abdullah |
| author_sort | Resha Dwi Ayu Pangesti Mulyono |
| collection | DOAJ |
| description | Abstract: A Greenpreneurship Framework for Okra Business to Global Sustainability
Purpose: Developing a sustainable okra business model oriented towards the global market by considering environmental, technological, social, and economic aspects.
Method: Utilizing Participatory Action Research by involving consumers, farmers, PT Mitra Tani Dua Tujuh, and community leaders to explore in-depth information on the challenges and opportunities of okra agribusiness.
Result: Producing a sustainable business model based on green entrepreneurship that covers the entire okra agricultural value chain from upstream to downstream.
Novelty: Integrating sustainability principles comprehensively into okra business management to enhance efficiency and competitiveness.
Contribution: Enhancing the competitiveness and sustainability of okra agribusiness through an innovative approach based on environmental sustainability and global market expansion.
Abstrak: Kerangka Greenpreneurship Bisnis Okra untuk Keberlanjutan Global
Tujuan: Mengembangkan model bisnis okra berkelanjutan yang berorientasi pada pasar global dengan mempertimbangkan aspek lingkungan, teknologi, sosial, dan ekonomi.
Metode: Menggunakan Participatory Action Research dengan melibatkan konsumen, petani, PT Mitra Tani Dua Tujuh, serta tokoh masyarakat untuk menggali informasi mendalam terkait tantangan dan peluang agribisnis okra.
Hasil: Menghasilkan model bisnis berkelanjutan berbasis kewirausahaan hijau yang mencakup seluruh rantai nilai pertanian okra, dari hulu ke hilir.
Kebaruan: Mengintegrasikan prinsip keberlanjutan secara menyeluruh dalam pengelolaan bisnis okra untuk meningkatkan efisiensi dan daya saing.
Kontribusi: Meningkatkan daya saing dan keberlanjutan agribisnis okra dengan pendekatan inovatif berbasis lingkungan dan pasar global. |
| format | Article |
| id | doaj-art-dade8a80b5204183ae2d86cd203f85c2 |
| institution | OA Journals |
| issn | 2443-3381 2443-1419 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Politeknik Negeri Malang |
| record_format | Article |
| series | Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen |
| spelling | doaj-art-dade8a80b5204183ae2d86cd203f85c22025-08-20T02:29:46ZengPoliteknik Negeri MalangJurnal Riset dan Aplikasi: Akuntansi dan Manajemen2443-33812443-14192025-03-017310.33795/jraam.v7i3.0026430A Greenpreneurship Framework for Okra Business to Global SustainabilityResha Dwi Ayu Pangesti Mulyono0Nadya Astadewi Putri Abdullah1Universitas Jember, Indonesia.Universitas Jember, Indonesia.Abstract: A Greenpreneurship Framework for Okra Business to Global Sustainability Purpose: Developing a sustainable okra business model oriented towards the global market by considering environmental, technological, social, and economic aspects. Method: Utilizing Participatory Action Research by involving consumers, farmers, PT Mitra Tani Dua Tujuh, and community leaders to explore in-depth information on the challenges and opportunities of okra agribusiness. Result: Producing a sustainable business model based on green entrepreneurship that covers the entire okra agricultural value chain from upstream to downstream. Novelty: Integrating sustainability principles comprehensively into okra business management to enhance efficiency and competitiveness. Contribution: Enhancing the competitiveness and sustainability of okra agribusiness through an innovative approach based on environmental sustainability and global market expansion. Abstrak: Kerangka Greenpreneurship Bisnis Okra untuk Keberlanjutan Global Tujuan: Mengembangkan model bisnis okra berkelanjutan yang berorientasi pada pasar global dengan mempertimbangkan aspek lingkungan, teknologi, sosial, dan ekonomi. Metode: Menggunakan Participatory Action Research dengan melibatkan konsumen, petani, PT Mitra Tani Dua Tujuh, serta tokoh masyarakat untuk menggali informasi mendalam terkait tantangan dan peluang agribisnis okra. Hasil: Menghasilkan model bisnis berkelanjutan berbasis kewirausahaan hijau yang mencakup seluruh rantai nilai pertanian okra, dari hulu ke hilir. Kebaruan: Mengintegrasikan prinsip keberlanjutan secara menyeluruh dalam pengelolaan bisnis okra untuk meningkatkan efisiensi dan daya saing. Kontribusi: Meningkatkan daya saing dan keberlanjutan agribisnis okra dengan pendekatan inovatif berbasis lingkungan dan pasar global.https://jurnal.polinema.ac.id/index.php/JRAAM/article/view/6423green accountingbusiness sustainability |
| spellingShingle | Resha Dwi Ayu Pangesti Mulyono Nadya Astadewi Putri Abdullah A Greenpreneurship Framework for Okra Business to Global Sustainability Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen green accounting business sustainability |
| title | A Greenpreneurship Framework for Okra Business to Global Sustainability |
| title_full | A Greenpreneurship Framework for Okra Business to Global Sustainability |
| title_fullStr | A Greenpreneurship Framework for Okra Business to Global Sustainability |
| title_full_unstemmed | A Greenpreneurship Framework for Okra Business to Global Sustainability |
| title_short | A Greenpreneurship Framework for Okra Business to Global Sustainability |
| title_sort | greenpreneurship framework for okra business to global sustainability |
| topic | green accounting business sustainability |
| url | https://jurnal.polinema.ac.id/index.php/JRAAM/article/view/6423 |
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