„Heirat nicht ausgeschlossen“ oder „nur FWB“? Ein Vergleich polnischer und deutscher Kontaktanzeigen zwischen Vergangenheit und Gegenwart
The present study examines the evolution of partner search by comparing historical matrimonial advertisements (1940–1960) with modern Tinder profiles (2024) in German and Polish. The aim of the analysis is to identify linguistic and content-related differences as well as societal changes in the expe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Oficyna Wydawnicza ATUT
2025-06-01
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| Series: | Linguistische Treffen in Wrocław |
| Subjects: | |
| Online Access: | https://linguistische-treffen.pl/articles/27/27_pawlowska.pdf |
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| Summary: | The present study examines the evolution of partner search by comparing historical matrimonial advertisements (1940–1960) with modern Tinder profiles (2024) in German and Polish. The aim of the analysis is to identify linguistic and content-related differences as well as societal changes in the expectations and representations of partnerships. The methodology is based on the examination of four corpora which were analyzed using quantitative and qualitative methods. Using the corpus linguistics software Sketch Engine, recurring linguistic patterns, keywords, and expressions were identified. The results show that historical press advertisements strongly focused on financial security, social norms, and societal status, whereas modern profiles emphasize individuality, humor, and shared interests. Furthermore, there are notable differences in the linguistic style: while historical advertisements are formal, precise, and schematic in their formulation, Tinder descriptions are characterized by a casual language with Anglicisms, slang, and emoticons. This study stands out by conducting both an interlingual and diachronic comparison of German- and Polish-language matrimonial advertisements and Tinder profiles, while analyzing linguistic, social, and cultural developments in partner search. The findings provide insights into the influence of media developments on partner search and illustrate how societal values and communication styles have evolved over time. |
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| ISSN: | 2084-3062 2657-5647 |