Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution

Aim/purpose – Effective leadership in the Fourth Industrial Revolution (4IR) era requires the right mix of personality traits, a deep sense of meaning, and personal purpose. The Big Five personality traits theory was chosen for its cross-cultural applicability and effectiveness in describing various...

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Main Authors: Moloko Lebohang Duduzile, Toendepi Joyce
Format: Article
Language:English
Published: Sciendo 2025-01-01
Series:Journal of Economics and Management
Subjects:
Online Access:https://doi.org/10.22367/jem.2025.47.06
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author Moloko Lebohang Duduzile
Toendepi Joyce
author_facet Moloko Lebohang Duduzile
Toendepi Joyce
author_sort Moloko Lebohang Duduzile
collection DOAJ
description Aim/purpose – Effective leadership in the Fourth Industrial Revolution (4IR) era requires the right mix of personality traits, a deep sense of meaning, and personal purpose. The Big Five personality traits theory was chosen for its cross-cultural applicability and effectiveness in describing various personality traits precisely. The study had a two-fold objective: first, to explore the impact of meaning and personal purpose on the effectiveness of leaders in the fast-moving consumer goods (FMCG) sector in South Africa (SA) during 4IR era, and second, to understand how meaning and personal purpose are embedded within the Big Five personality traits.
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spelling doaj-art-dac055c30daf476d971abbe7faa5ccd22025-08-20T04:02:32ZengSciendoJournal of Economics and Management2719-99752025-01-0147113816310.22367/jem.2025.47.06Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial RevolutionMoloko Lebohang Duduzile0Toendepi Joyce11College of Business and Economics, Department of Industrial Psychology and People Management, University of Johannesburg, Johannesburg, South Africa2College of Business and Economics Department of Industrial Psychology and People ManagementUniversity of Johannesburg Johannesburg, South AfricaAim/purpose – Effective leadership in the Fourth Industrial Revolution (4IR) era requires the right mix of personality traits, a deep sense of meaning, and personal purpose. The Big Five personality traits theory was chosen for its cross-cultural applicability and effectiveness in describing various personality traits precisely. The study had a two-fold objective: first, to explore the impact of meaning and personal purpose on the effectiveness of leaders in the fast-moving consumer goods (FMCG) sector in South Africa (SA) during 4IR era, and second, to understand how meaning and personal purpose are embedded within the Big Five personality traits.https://doi.org/10.22367/jem.2025.47.06leadershipmeaningpersonal purposefourth industrial revolutionfive-factor personality theorypersonality traitso15m10m21
spellingShingle Moloko Lebohang Duduzile
Toendepi Joyce
Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution
Journal of Economics and Management
leadership
meaning
personal purpose
fourth industrial revolution
five-factor personality theory
personality traits
o15
m10
m21
title Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution
title_full Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution
title_fullStr Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution
title_full_unstemmed Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution
title_short Meaning, personal purpose and the Big Five personality traits in exploring leader effectiveness in South Africa’s FMCG sector during the Fourth Industrial Revolution
title_sort meaning personal purpose and the big five personality traits in exploring leader effectiveness in south africa s fmcg sector during the fourth industrial revolution
topic leadership
meaning
personal purpose
fourth industrial revolution
five-factor personality theory
personality traits
o15
m10
m21
url https://doi.org/10.22367/jem.2025.47.06
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