Enhancing university brand image and positive word of mouth through student’s value co-creation activity: The role of psychological empowerment and trust in lecturer
Higher education institutions should use value co-creation to gain a competitive advantage. Therefore, it is essential to identify necessary antecedents and consequences of value co-creation to attract stakeholder participation. The study examines the impact of psychological empowerment and trust in...
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-10-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/soci-vi/article/view/3646 |
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