ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES
This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of an individual's animosity, her/his...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, University of Tuzla
2011-05-01
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| Series: | Economic Review |
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| Online Access: | http://er.ef.untz.ba/index.php/er/article/view/188 |
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| author | Nenad Brkić Miralem Čorbo Denis Berberović |
| author_facet | Nenad Brkić Miralem Čorbo Denis Berberović |
| author_sort | Nenad Brkić |
| collection | DOAJ |
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This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of an individual's animosity, her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism. Klein, Ettenson and Morris (1998) argued that animosity (one of COI – Country of Origin Image aspects) affects consumer behavior, but not the assessment of products originating from this country. This study seeks to examine this argument. The regression analysis confirmed this assumption on a sample of 300 BiH consumers. Additionally one marketing scale and one psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This study used the method of mall intercepts – intercepting customers in large shopping malls. Data was processed using ACNOVA, Cronbach alpha and hierarchical regression analysis.
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| format | Article |
| id | doaj-art-daa7c0029bfa4d0798aeb307f8cb61c6 |
| institution | Kabale University |
| issn | 1512-8962 2303-680X |
| language | English |
| publishDate | 2011-05-01 |
| publisher | Faculty of Economics, University of Tuzla |
| record_format | Article |
| series | Economic Review |
| spelling | doaj-art-daa7c0029bfa4d0798aeb307f8cb61c62025-02-10T00:31:33ZengFaculty of Economics, University of TuzlaEconomic Review1512-89622303-680X2011-05-0191ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIESNenad Brkić0Miralem Čorbo1Denis Berberović2School of Economics and Business, University of SarajevoLuk d.o.o.School of Economics and Business, University of Sarajevo This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of an individual's animosity, her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism. Klein, Ettenson and Morris (1998) argued that animosity (one of COI – Country of Origin Image aspects) affects consumer behavior, but not the assessment of products originating from this country. This study seeks to examine this argument. The regression analysis confirmed this assumption on a sample of 300 BiH consumers. Additionally one marketing scale and one psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This study used the method of mall intercepts – intercepting customers in large shopping malls. Data was processed using ACNOVA, Cronbach alpha and hierarchical regression analysis. http://er.ef.untz.ba/index.php/er/article/view/188ethnocentrismanimosityconsumer behaviourBosnia and Herzegovina |
| spellingShingle | Nenad Brkić Miralem Čorbo Denis Berberović ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES Economic Review ethnocentrism animosity consumer behaviour Bosnia and Herzegovina |
| title | ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES |
| title_full | ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES |
| title_fullStr | ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES |
| title_full_unstemmed | ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES |
| title_short | ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES |
| title_sort | ethnocentrism and animosity in consumer behavior in bosnia and herzegovina and implications for companies |
| topic | ethnocentrism animosity consumer behaviour Bosnia and Herzegovina |
| url | http://er.ef.untz.ba/index.php/er/article/view/188 |
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