Pengaruh e-Service Quality dan e-WOM terhadap Kepuasan Pengguna Shopee pada Ibu Rumah Tangga Pada Pembelian Produk Fashion

The current development of e-commerce has given rise to numerous marketplaces in Indonesia, one of which is Shopee. Shopee is an online-based application that enables people to shop and acquire desired products at affordable prices without being constrained by distance or time limitations. Many app...

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Bibliographic Details
Main Author: Alfifto Alfifto
Format: Article
Language:Indonesian
Published: Universitas Buana Perjuangan Karawang 2023-10-01
Series:Jurnal Manajemen dan Bisnis Kreatif
Online Access:https://journal.ubpkarawang.ac.id/index.php/Manajemen/article/view/5766
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